International Brand Manager FRB: Battlefield - 214144 - Electronic Arts

General Information

Locations: Lyon, France

Role ID

214144

Worker Type

Regular Employee

Studio/Department

Marketing

Flexible Work Arrangement

Hybrid

Description & Requirements

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

Location: Lyon

The International Brand Manager FRB: Battlefield will report to the International Brand Lead EU-LATAM in Stockholm.

Marketing

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

International Brand Marketing

The International Brand Marketing Team, which sits within the EA Publishing Team guides the connection of Global Brands to local audiences in culturally meaningful ways for the business. We are responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We aim to deliver investments which increase growth and we are on a mission to find a successful marketer who can develop and execute channel marketing activations across the France & Benelux region for the Battlefield franchise. A list of specific responsibilities and qualifications you will need for this role can be found below.

Responsibilities

You will develop and execute marketing campaigns for France & Benelux that increase brand awareness and consumer engagement.
You will be the in-market brand lead, ensuring all consumer-facing content is on-brand, insight-driven, culturally relevant and meet local regulatory requirements.
Use data, market intelligence, and player insights to identify opportunities and shape go-to-market strategies for launches and live services.
Partner with global and local teams (PR, Media, Events, Social, Creators, Community) and agencies to create integrated campaigns that balance creative impact with measurable results.
Manage agency relationships end-to-end, setting clear briefs, providing feedback, and ensuring high-quality, on-time delivery.
Analyze campaign performance, market trends, and competitive activity to inform decisions and increase outcomes.
Develop local partnerships that extend reach, strengthen cultural relevance, and support our goals.
Manage non-media budgets for France & Benelux, ensuring effective allocation, accurate tracking, and compliance with internal processes.
Contribute to mid- and long-term growth plans, combining commercial goals with bold brand thinking.

Qualifications

Technical Skills

Understanding of the France & Benelux markets (France required), with the ability to translate local insights, consumer behavior, and trends into applicable marketing inputs.
Experience in brand marketing and end-to-end campaign delivery across multiple channels.
Experience managing agencies and versatile projects, with the ability to coordinate timelines, workflows, and partners.
Digital marketing expertise with a full-funnel mindset, including familiarity with indicators, campaign optimization, and performance tracking.
Experience working in international, matrixed environments, with fluency in English to collaborate across global teams.
Financial awareness, including experience managing marketing budgets and understanding main commercial drivers at a local level.
Business mindset, with the ability to connect marketing activities to broader goals.
Interest in gaming; experience in the gaming industry.

We know that everyone brings different experiences and strengths. If you’re excited about this role and believe you could make an impact, we encourage you to apply - even if you don’t meet every requirement.

Soft Skills

Customer-centric · Analytical · Creative · Collaborative · Motivated to Achieve

Other Qualifications

5+ years of experience leading multi-channel (360) marketing plans, within entertainment, gaming, or technology.
Proficiency with Google Workspace, and familiarity with marketing tools and platforms.

À propos d'Electronic Arts

Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.