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General Information

Locations: Singapore, Singapore 
  • Location: Singapore
  • State:
  • Country: Singapore


Role ID
215351
Worker Type
Regular Employee
Studio/Department
EA Studios - SPORTS
Flexible Work Arrangement
On Site

Description & Requirements

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

Role Summary

The Senior Manager, FCM Webstore owns the commercial success, strategy and day to day performance of the Global FCM Webstore platform. This role is accountable for revenue growth, LiveOps execution, customer experience, conversion optimization, SKU strategy and the long term product roadmap in conjunction with the FCM Studio LiveOps LT plus our partner in CODA.

The role leads cross functional execution across Studio, CODA, Product, Engineering, Marketing, CRM, Legal, Analytics & regional Hub and Spoke teams to deliver a scalable global web commerce platform. Success requires strong commercial leadership, operational excellence and the ability to align multiple stakeholders around shared business outcomes.

Key Responsibilities

Business Strategy & Growth

  • Define and execute the multi-year Webstore strategy aligned with company objectives.
  • Own the commercial performance of the Webstore, including revenue forecasting, profitability, conversion and customer engagement.
  • Identify growth opportunities through new markets, business models, partnerships and platform capabilities.
  • Lead strategic business reviews and recommend investment priorities based on performance data.

Commercial & LiveOps Leadership

  • Own the global LiveOps calendar and execution strategy for Webstore campaigns.
  • Develop SKU strategy, pricing proposals, promotions and merchandising plans to maximize revenue.
  • Partner with Studio teams to align monetization, LiveOps & content planning
  • Drive continuous optimization of sales events, seasonal campaigns & product launches.

Product & Platform Management

  • Define and prioritize the Webstore product roadmap.
  • Lead feature development from concept through launch, working closely with Product and Engineering teams.
  • Improve customer journeys and conversion funnels through experimentation and data driven optimization.
  • Oversee strategic feature development including:
  • Interstitial experiences
  • Loyalty and milestone programs
  • Future commerce capabilities

Marketing & Customer Growth

  • Partner with Marketing to develop acquisition and retention strategies.
  • Align marketing roadmaps with commercial objectives and campaign priorities.
  • Support strategic marketing initiatives including:
  • Football partnership activations
  • Paid acquisition campaigns
  • Creator and influencer programs
  • Regional and cultural marketing initiatives
  • Partner with CRM teams to improve customer lifecycle engagement and repeat purchase behavior.

Cross-Functional Leadership

  • Lead execution across Studio, Coda, Marketing, CRM, Product, Engineering, Analytics, Legal, Finance, Compliance & Regional operations.
  • Drive decision making through structured governance, stakeholder alignment & executive communication
  • Manage approval processes and ensure timely execution across all business functions.
  • Build strong relationships with internal and external partners.

Operations & Program Management

  • Oversee end to end operational workflows supporting the Webstore platform.
  • Coordinate global campaign launches and ensure flawless LiveOps execution.
  • Establish scalable operating processes, governance & documentation.
  • Lead strategic programs from business case through implementation.

Expansion & Partnerships

  • Lead expansion into new countries and territories.
  • Evaluate and onboard new payment partners and commerce solutions.
  • Develop partnerships that improve customer accessibility and revenue opportunities.
  • Assess new business opportunities based on commercial impact and operational feasibility.

Performance & Analytics

  • Establish KPIs across revenue, conversion, customer acquisition, retention & operational excellence.
  • Monitor business performance and deliver regular reporting to senior leadership.
  • Translate data into actionable business recommendations.
  • Lead post campaign analysis and continuous improvement initiatives.

Leadership

  • Lead and develop high performing cross functional teams and project groups.
  • Direct line management to an eCommerce Intern.
  • Foster accountability, collaboration and a data driven culture.
  • Mentor team members and support capability development across the organization.

Qualifications

  • Bachelor’s degree in business, Marketing, Product Management, Commerce or a related field.
  • 5+ years of experience in ecommerce, digital commerce, gaming, LiveOps, product management or a related industry.
  • Experience leading global cross functional initiatives with multiple stakeholders.
  • Strong commercial and strategic planning experience.
  • Experience managing roadmaps and feature delivery.
  • Strong analytical skills with experience using data to drive business decisions
  • Experience working with marketing, CRM, engineering, legal & regional operations teams.
  • Experience in mobile gaming, digital products, or live service environments is highly desirable.

 



À propos d'Electronic Arts
Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.