General Information

Locations: Kirkland, Washington, United States of America

Location: Kirkland
State: Washington
Country: United States of America

Location: Austin
State: Texas
Country: United States of America

Location: Vancouver
State: British Columbia
Country: Canada

Role ID

213552

Worker Type

Regular Employee

Studio/Department

Marketing

Flexible Work Arrangement

Hybrid

Description & Requirements

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

Senior Media Analyst, Integrated Channel Intelligence

Workplace Type: Hybrid (Austin, TX; Kirkland, WA; or Vancouver, BC)

Reporting to: Sr. Manager, Paid Media Analytics

EA Experiences

Our EA Experiences group is dedicated to creating meaningful experiences for our global communities through iconic franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We inspire, connect, and engage fans through culturally relevant content and connected experiences that shape the future of interactive entertainment.

Integrated Channel Intelligence

The Integrated Channel Intelligence team helps EA understand the effectiveness of paid media investments through measurement, experimentation, and strategic insights. We partner across media, marketing, analytics, and Fan Intelligence to develop measurement approaches that improve campaign performance and inform future marketing decisions across EA's Action Adventure and Battlefield franchises.

Your Impact

You will own the measurement strategy for paid media campaigns supporting EA's Action Adventure and Battlefield franchises. You'll partner with media, marketing, analytics, and Fan Intelligence teams to define success before campaigns launch, design measurement and learning plans, evaluate campaign effectiveness, and translate results into recommendations that improve marketing performance and business outcomes.

Responsibilities

Own measurement strategy throughout the paid media campaign lifecycle.
Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals.
Design learning agendas and experimentation plans to evaluate campaign effectiveness.
Apply measurement approaches including attribution, incrementality, brand lift, and full-funnel performance analysis.
Analyze campaign performance and connect media outcomes to business objectives.
Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy.
Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions and improve measurement capabilities.

Required Qualifications

3+ years of experience in digital marketing supporting a global consumer brand.
Experience designing or supporting measurement strategies for paid media campaigns.
Experience applying marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, brand lift, or similar frameworks.
Experience evaluating full-funnel media performance and translating measurement into business recommendations.
Experience uncovering insights and presenting recommendations to cross-functional partners.
Proficiency with Microsoft Excel, including PivotTables.
Experience creating presentations in Microsoft PowerPoint and managing project deliverables.

Core Skills and Experience

Translate complex data into clear, actionable insights.
Connect campaign measurement to business outcomes.
Build collaborative relationships across marketing, media, analytics, and insights teams.
Manage multiple priorities while delivering strategic recommendations.

British Columbia (depending on location e.g. Vancouver vs. Victoria)
- $77,700 - $107,900 CAD

Washington (depending on location e.g. Seattle vs. Spokane)
- $82,200 - $106,400 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

À propos d'Electronic Arts

Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.