Electronic Arts

Job Title  

Associate Specialist, Activation

Summary

Growth Marketing is at the forefront of digital and generative transformation. We drive deep engagement with hundreds of millions of fans and deliver billions of messages through audience-first planning, world-class creative content production, and advanced management & activation solutions. By extending the reach and depth of our franchises, we connect with fans, enhance the overall entertainment experience, and drive action.

The Content Solutions and Activation team, which sits within Growth Marketing is seen as an essential arm of the business. Our team is hungry to spearhead change, has a lean-in mindset, and is eager to architect efficient unified campaign workspace solutions. We Act with urgency to enable campaign planning, optimize content pipelines and deploy content to our fans by enabling product interoperability, employing generative solutions, unifying cross-team operating models and anchoring decisioning to deeper content reporting.

We believe we are on the cutting edge of marketing content operations and are looking to grow a well-rounded powerhouse. Interested in driving change for a global organization that is constantly evolving.

Job Description

The Associate Specialist, Activation will play a strategic and critical role on the EA Activation team by deploying email campaigns and publishing in-game messaging to our global network of players through enterprise level deployment systems across our portfolio of games.

You will focus on streamlining programming processes to maximize team efficiency, while focusing on identifying opportunities for automation. You will report to the Manager, Activation.

Responsibilities of this role include: 

• Manage the deployment of email and in-game messages, monitoring of campaign delivery, and assessing risks for assets that will deploy to our players globally

• Partner with cross-functional teams to develop and deliver workflow enhancements

• Hone Technical Subject Matter Expertise regarding player segmentation approaches

• Monitor email deliverability and advise Lifecycle Strategists on best practices

• Identify opportunities for process optimization and automation

• Lead QA checks prior to email deployments and in-game programming

• Support with projects enhancing Lifecycle capabilities across email, in-game and additional channels

• Develop process documentation and best practices

Desired Skills and Experience 

• 3-5 years of experience in CRM, engagement/lifecycle marketing, MarTech or system automation including:

  • Digital channel, including email or

  • Database-driven marketing or

  • Subscription services

• Experience with content management systems, content programming or ad trafficking tools

• Experience with major ESP platforms (preferably Salesforce Marketing Cloud)

• Experience working with Airtable (preferred)

• 2+ years of free hand (expert) HTML experience (preferred)

• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Advertising, Communications, Business or Economics is preferred

• Ability to manage multiple projects among a wide range of internal stakeholders, prioritize, and meet tight deadlines in a fast-paced environment

• Experience navigating complex operational processes

• Creative and strategic thinking, with the ability to clearly articulate vision and implement plans

• Investigative, problem-solving mindset and a strong eye for detail

• Expertise in quality control checks, in-depth troubleshooting

• Highly curious and eager to learn