Electronic Arts

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions.

As part of EA's Advertising & Sponsorships Media team, you will support and implement in-game media, sponsorships, and partnerships across our portfolio of games. You will report to the Content Manager, and work cross-functionally with sales, studio, development, and operational teams, ensuring the smooth execution and delivery of partner campaigns. Additionally, you will collaborate with multiple internal partners to identify solutions for brand integrations that drive new business growth and align with our franchise goals. This is a hybrid remote/in-office, based in Redwood City, California.

Key Responsibilities

• Sponsorship Integration: Coordinate and support brand campaigns across EA's studio portfolio (Madden, College Football, NHL, UFC) on mobile, PC, and console gaming platforms.

• Ad Operations & Partner Support: Support post-sales advertising efforts by working with Sales, Ad Tech, and Game Teams to help deliver campaigns that meet client goals.

• Campaign and Creative Management: Manage multiple campaigns and timelines. Oversee asset delivery and ensure all creative meets technical specifications and requirements.

• Performance Tracking & Reporting: Track key campaign metrics (e.g., impressions, engagement, sentiment), prepare monthly reports, and recommend improvements.

• Content Capture & Wrap-Up: Provide in-game screenshots and video captures; assist the sales team with post-campaign wrap-up decks.

• Communication & Coordination: Keep all parties informed throughout each stage of the campaign, flag issues, and share updates and post-campaign insights.

Qualifications

• 3+ years of experience in account management, brand partnerships, advertising, ad operations, or related fields.

• Hands-on experience in media planning, digital campaign execution, trafficking, or media operations across mobile, video, and/or programmatic channels.

• Proven expertise in third-party creative tagging, debugging with Charles Proxy, working knowledge of Google Ad Manager and/or Campaign Manager 360, and hands-on experience with clickTag implementation, 1x1 tracking pixels, and QA using browser developer tools.

• Comfortable working with tools like Google Workspace (Docs, Sheets, Slides); proficient in Excel, including pivot tables and data analysis.

• Understanding of ad serving platforms, DSPs/SSPs, and digital metrics (CTR, CPM, CPC).

• Familiar with CRM or project management tools for tracking progress, tasks, and workflows.
  
  

Skills

• Industry Knowledge: Enthusiasm for sports and gaming, especially FIFA, NFL, NHL, and NCAA.

• Organization, Project, & Time Management: Experienced at prioritizing tasks and managing time while balancing multiple sales opportunities.

• Relationship Management: Comfortable building and maintaining relationships with partners and collaborators.

• Marketing & Media Knowledge: Familiarity with digital marketing, in-game advertising, or sponsorships is advantageous.