Electronic Arts

Social Media & Community Strategist

Plants vs. Zombies Franchise

The future of entertainment is interactive, and our team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

We’re looking for a Social Media & Community Strategist to help us take Plants vs. Zombies and other beloved IPs to the next level of cultural relevance and fan engagement.

Role Summary

Are you a strategic, culturally plugged-in social media leader who thrives at the intersection of community, creative, and brand? We’re seeking a Social Media & Community Strategist to lead the end-to-end social strategy and implementation for the Plants vs. Zombies franchise.

This is a role within the franchise brand team. You’ll be responsible for scaling and energizing the PvZ global community, driving platform-specific growth, managing cross-functional expertise, and developing bold, performance-driven content strategies. You’ll champion the creative voice of the franchise across platforms and work closely with community managers, social creatives, and external agencies to ensure PvZ shows up with wit, relevance, and impact.

This role will act as the franchise’s social architect and performance guardian, with a deep understanding of content trends, platform shifts, community culture, and gaming fandom.

Key Responsibilities

Strategy & Leadership

• Define and execute the PvZ franchise social and community strategy, aligned with brand and business goals.
• Create and lead platform-specific strategies across TikTok, Instagram, YouTube, Twitter/X, Discord, Reddit, and emerging platforms.
• Build, monitor, and evolve a growth roadmap, tracking KPIs and delivering regular reports to senior leadership.
• Present strategies and performance results to executives and stakeholders, driving alignment and buy-in.
• Manage relationships with social media agencies, vendors, influencers, and platform partners.
• Collaborate with UA, comms, brand, and game teams to align campaigns and messaging.

Community Building & Growth

• Spearhead the scaling of the PvZ community across core platforms (Reddit, Discord, etc.), rooted in fandom and cultural relevance.
• Oversee the community and social team, including social manager, community manager, and content creator
• Design and implement programs to grow, reward, and activate the fan base, with a global lens.
• Stay ahead of social, platform, and audience trends to keep PvZ culturally relevant.

Content Development & Performance

• Lead the always-on content strategy and calendar, including franchise storytelling, product moments, and reactive content.
• Collaborate with internal creative teams and external agencies to concept, brief, and produce best-in-class social content.
• Ensure social creative is performance-oriented, data-informed, and on-brand.
• Build and champion PvZ’s unique social tone of voice and creative lens.

Your Experience & Skills

Must-Haves

• 5+ years of social media strategy and community building experience, ideally in gaming or entertainment.
• Proven track record in building and scaling communities across social platforms.
• Strong leadership and management skills: experience leading cross-functional teams and agencies.
• Deep fluency with TikTok trends, creator ecosystems, and platform evolution.
• Ability to analyze performance data, optimize based on insight, and report clearly to business stakeholders.
• Excellent presentation and storytelling skills, with experience presenting to executives.
• A gamer at heart — you understand the culture, the memes, and the audience.
• Competency with social media tools (e.g., Emplifi, Sprout, Brandwatch, Discord bots).

Nice-to-Haves

• Franchise or IP marketing experience.
• Experience in reactive and real-time marketing, especially within fandom spaces.

KPIs You’ll Own

• Audience growth and engagement across key platforms
• Community sentiment and activation metrics
• Content performance (reach, saves, shares, CTR, etc.)
• Execution against content calendar and campaign milestones
• Reporting accuracy and insight clarity
• Internal/external stakeholder satisfaction