Electronic Arts

We’re looking for a hands-on Senior Visual Experience Designer to collaborate with our Marketing Strategy teams on end-to-end experiences. The ideal candidate brings a hybrid background in product design, marketing design, and art direction to unify and elevate our work across web, in-game, and email channels. You’ll report to the Design & Content Production Manager and work closely alongside a small team of designers, helping set creative direction while remaining deeply involved in day-to-day design execution.

This role blends design thinking, marketing design strategy, art direction, and hands-on craft into a single, end-to-end practice. You’ll be responsible not only for defining through scalable guidelines how campaigns should look and feel, but also for personally designing, refining, and shipping high-quality creative that reflects game branding and resonates with gamer communities.

You’ll collaborate frequently with UX Designers building website products, maintaining the web design library, and creating internal marketing tooling. While those partners focus on product usability and systems, you’ll bring a strong point of view on visual storytelling, brand expression, and creative cohesion, ensuring marketing experiences feel intentional, polished, and emotionally engaging. Your work will directly influence the design libraries and internal marketing campaign tooling to unlock high quality campaign creation at scale.

Responsibilities

• Lead hands-on marketing design and art direction for cross-channel campaigns across web, in-game, and email
  

• Personally design and refine campaign visuals, layouts, and UI while setting a high bar for craft and quality
  

• Define and maintain scalable marketing design guidelines, templates, and visual frameworks that support consistency across channels
  

• Establish clear creative guardrails that enable speed and autonomy while preserving brand and campaign integrity
  

• Provide art direction and creative guidance to a mid-level UI / graphic designer through collaboration, critique, and example
  

• Ensure all campaign experiences feel cohesive with game branding, franchise identity, and player expectations
  

• Translate marketing goals, audience insights, and brand direction into compelling, production-ready creative
  

• Partner with UX Designers to align marketing creative with website products, shared components, and the broader web design system
  

• Contribute to and help evolve design systems and Figma libraries, especially for marketing and campaign use cases
  

• Collaborate closely with product, marketing, and engineering partners to balance creative ambition with technical feasibility
  

• Use research insights, performance data, and digital marketing best practices to inform creative and experiential decisions
  

• Clearly communicate design intent through concepts, prototypes, documentation, and stakeholder presentations
  

Qualifications:

• 7+ years of experience in product design, marketing design, art direction, or hybrid design roles
  

• Strong portfolio demonstrating:
  

  • Hands-on marketing design and art direction across digital and campaign-based experiences
    

  • Cohesive, brand-aligned execution supported by scalable guidelines or systems
    

  • UX and product thinking from concept through delivery
    

  • Polished UI, layout, typography, and graphic craft
    

• Proven experience designing for web, email, and/or in-game or live-service marketing environments
  

• Experience creating, maintaining, or contributing to design systems and Figma libraries
  

• Proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator)
  

• Ability to move fluidly between art direction, marketing design strategy, and hands-on execution
  

• Strong collaboration and communication skills across design, marketing, and product teams
  

• Comfort working in fast-paced, cross-functional environments with multiple parallel workstreams
  

• Ability to raise creative quality and challenge existing approaches respectfully and constructively

• Background in art direction, creative direction, or graphic design within marketing or product organizations
  Experience managing and scoping multiple campaigns with tight timelines and quick turnarounds

• Familiarity with CRM, lifecycle marketing, or campaign-based workflows

• Experience leading creative reviews, critiques, or collaborative workshops
  

• Comfort using Google Workspace tools

• Passion for games and an understanding of player psychology and gamer communities is a plus