Electronic Arts

Marketing Intern, Activation

Location - Los Angeles, CA, Redwood Shores, CA, and Toronto, CAN - Must be located in the local areas during the summer of 2025.

Growth Marketing is at the forefront of digital and generative transformation. We drive deep engagement with hundreds of millions of fans and deliver billions of messages through audience-first planning, world-class creative content production, and advanced management & activation solutions. By extending the reach and depth of our franchises, we connect with fans, enhance the overall entertainment experience, and drive action.

The Content Solutions and Activation team, which sits within Growth Marketing is seen as an essential arm of the business. Our team is hungry to spearhead change, has a lean-in mindset, and is eager to architect efficient unified campaign workspace solutions. We Act with urgency to enable campaign planning, optimize content pipelines and deploy content to our fans by enabling product interoperability, employing generative solutions, unifying cross-team operating models and anchoring decisioning to deeper content reporting.

We believe we are on the cutting edge of marketing content operations and are looking to grow a well-rounded powerhouse. Interested in driving change for a global organization that is constantly evolving.

Job Description

As a Content Programming Intern, you will play a strategic and critical role on the EA Activation team by deploying email campaigns and publishing in-game messaging to our global network of players through enterprise level tools across our portfolio of games.

You will focus on streamlining programming processes to maximize team efficiency, while focusing on identifying opportunities for automation. You will report to the Manager, Activation. This is a paid internship starting in Summer 2025 and is eligible for course credit.

Responsibilities 

• Manage the deployment of email and in-game messages, monitoring of campaign delivery, and assessing risks for assets deploying to our players globally
• Learn to assemble audience segmentation
• Participate in QA checks for Email deployments and In-Game programming
• Support with projects enhancing Lifecycle capabilities across email, in-game and additional channels
• Develop process documentation and best practices

Desired Skills and Experience 

• Bachelor’s Degree in Marketing, Advertising, Communications, Business or Economics.
• Interest in content programming, content management systems, or online advertising
• Experience managing projects and prioritizing deadlines
• Experience navigating complex operational processes
• Creative and curious thinker, with the ability to articulate and implement plans
• Expertise in quality control checks, in-depth troubleshooting