Electronic Arts

The Global Communications team, which sits within the integrated marketing department, is a visible and crucial communications role. We're looking for our new Creator Relations Associate Manager, Germany for the Action/Adventure team.

Reporting to the Creator Relations Lead, you will collaborate with teams around the business. You will ensure that our communication strategies are working with German Content Creators and on different local social media channels.  You will leverage deep game expertise with creator relationships and a great understanding of the social media space, to deepen overall player engagement and sentiment for EA franchises in your market. You will also be an important partner of the Brand Marketing Regional Leads and contributor to the integrated go-to-market plans in Germany.

This is a hybrid remote/in-office role based in our Koln office.

Main Responsibilities

• Develop local creator strategy for Action/Adventure franchises in Germany. Make sure the local strategy reflects and complement the Global strategy. 

• Establish professional working relationships with creators in person, online, and through owned social and community platforms and ensuring work follows company and federal guidelines.

• Identify Community insight (or gaps) to contribute to the audience lens and share local feedback of our in-country audience(s). 

• Help with communications around game and live service issues: Gameplay  Challenges, Outages, Support Issues. Provide insight into hot topics within the community and press to help develop messaging. 

• Organize and oversee local activations building content briefs and managing creator invites, contract requests and payments.

• Manage and plan the Creator budget in partnership with Brand Marketing Regional Leads & International Comms Leads.

• Ensure all Electronic Arts standards, policies, and processes are observed and followed.

• Coordinate and share with other EA Creator Managers your engagement best practices, standards, and innovations highlighting your personal successes and insights

Qualifications 

• Technical skills 

  • Experience in Creator Management in Germany with existing local creator relationships 

  • Experience with digital and creator marketing and appropriate metrics of success

  • Measure Creator efforts with social listening/analytic tools to provide data-informed actions. 

  • Experience with and scope of knowledge of video and livestream platforms such as Instagram, Snap, TikTok, X, Twitch, YouTube and other new social platforms. 

  • Experience with interpreting customer/community feedback to make relevant recommendations.

• Soft skills 

  • Planning, organizational, and task/project management abilities.

  • Written and verbal communication skills in English, able to present plans and concepts in English.

  • Familiar with collaborating in a global environment.

• Other qualifications 

Please apply with a cover letter and CV in English.

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