Electronic Arts

You will work onsite from our Orlando office 3 days a week (Tues-Thurs).

EA SPORTS is looking for a Marketing Partnerships Manager to lead daily relationships and go-to-market strategies with our NFL club partners for the Madden franchise. You will report to the Senior Manager, Brand Partnerships. 

You'll develop integrated marketing strategies, leading high-impact club activations, and managing our relationships across NFL clubs. You'll work with our Madden Franchise Marketing team and across our broader Publishing organization to deliver campaigns that drive: 1) Brand awareness, 2) Product consideration, 3) Acquisition, 4) Brand engagement and 5) Commercial growth

Responsibilities

• Develop holistic GTM strategies: Collaborate across Franchise Marketing, Publishing, and Studio teams to create and present go-to-market plans featuring NFL clubs.

• Lead NFL club activations: Create integrated marketing campaigns that bring the Madden brand to life through NFL club channels, aligning with important franchise and sport moments.

• Develop lasting partnerships: Cultivate meaningful connections across the football landscape, serving as a trusted liaison between clubs and the Madden brand.

• Provide in-market football insights: Deliver relevant, real-time intel to our teams (Marketing, Business Affairs, Development, Commercial) to inform strategies and executions.

• Oversee negotiations and budgets: Manage agreements and ensure consistency in deal structures and payments in partnership with franchise leadership.

• Measure and report performance: Create a clear partnership measurement framework to track KPIs, evaluate performance, and optimize for success.

Deliverables

• Annual Club Activation Plan: Manage the strategy and execution of the yearly partnership plan for NFL clubs.

• Creative Asset Oversight: Collaborate with internal creative and production teams to develop, review, and approve all partner-facing content and assets.

• Lead the Football Conversation: Deliver premium, culturally resonant content and activations that position Madden at the center of football culture.

• Unlock Real-Time Opportunities: Identify and activate partnership moments that create mutual value for EA SPORTS, NFL clubs, and their extended networks.

Qualifications

• 5+ years of experience in marketing and partnerships, in sports, entertainment, or gaming

• Experience collaborating with matrixed teams to inform and execute strategy

• Experience writing campaign and content briefs for internal/external teams

• Familiarity with co-promotional contracts and partnership agreements

• Strong communication and problem-solving skills; comfortable managing ambiguity

• Knowledge of football and cultural relevance of the NFL

• Experience in gaming or related fields (sports, media, entertainment) is a plus