Electronic Arts

Who we are

The future of entertainment is interactive, and our Ventures Group plays an important role in this future by building content, culture, and community that take us Beyond Gaming. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandom, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem

What We're Building

Project Air is a new kind of mobile platform — part creative stage, part storytelling tool, part social experience — powered by AI and real-time interaction. Imagine the creative freedom and discovery of TikTok, the emotional texture of Pixar, and the emergent storytelling of the Sims, fused into something entirely new.

We're building a space where people don't just watch or post — they create, perform, and co-invent new characters, stories, and worlds. It's expressive, emotional, and deeply interactive.

The Role

As Product Manager, AI Experiences, you’ll help define, prototype, and ship next-gen mobile entertainment powered by generative AI. You’ll be at the intersection of bleeding-edge technology and human creativity, building features that enable users to experience an entirely new category of entertainment.

You’ll work closely with designers & engineers to craft end-user experiences that feel intuitive, expressive, and magical. From product strategy, to prototyping new AI experiences, to go-to-market planning, you’ll help turn ambitious ideas into delightful, real-world products.

You’ll report to the Head of Product and be among the first PMs on the team, with enormous opportunity to shape the product and culture from the ground up.

Responsibilities

• Lead the development of AI-driven interactive features for key product surfaces

• Define product requirements through user insights, prototyping, and competitive benchmarking.

• Partner with Design teams to design, prototype, and implement delightful real-time experiences.

• Collaborate with engineering on end-to-end execution: from architecture decisions to launch QA.

• Lead and execute go-to-market strategies for key product surfaces—owning product marketing initiatives, designing and optimizing growth loops, and establishing scalable systems for collecting and acting on community feedback.

• Design and run experiments (A/B tests, qualitative feedback loops) to validate hypotheses and improve core loops.

• Build benchmarks and systems to select, prompt, and evaluate models for optimal performance

• Stay up to date on the minute-to-minute pulse of developments in the generative media space to help us move fast, smart, and responsibly.

• Contribute to the long-term product vision, roadmap, and team rituals.
  
  

Qualifications

• 4+ years in product management, with experience shipping consumer mobile products in genAI and social entertainment domains.

• Experience launching and scaling mobile products, with a growth mindset and fluency in GTM best practices.

• Comfort working in 0→1 environments - capable of independently generating new Ideas, designing systems and experiences, and building prototypes

• Strong understanding of the GenAI stack - from prompt engineering to model selection to evaluation techniques.

• Track record of working with ML/Data Science teams on model training and deployment for consumer-facing features like recommendation systems

• Creative, empathetic, and excited by products that make people feel something.

• Bonus: background in product design, AI research/deployment, or software engineering (especially in mobile, real-time, or expressive media).
  
  

Why Join Us

• Shape the soul of a product that blends AI, emotion, and play.

• Work with a world-class, multidisciplinary team inside EA’s Ventures group.

• Invent new experiences at the intersection of storytelling, character, and real-time technology.

• Help define the future of human-AI collaboration — from the inside.