Electronic Arts

Location: Sydney, Seoul, Shanghai, Singapore

Your Mission

As the Shooter Franchise Director, Asia Markets; you wake up every day thinking about the growth of EA's shooter share in the region. Reporting to the Snr Director of Franchise will deeply understand the 1st person, 3rd person, Battle Royale amongst other shooter franchise, markets, and player communities. You will guide the Shooter Asia & Emerging Market franchise planning and content roadmaps. Representing the voice of the franchise at the regional level with internal EA partners creating growth and delivering understanding between studio, commercial and marketing.

You are the head of all Shooter franchises in the Asia and Emerging Markets region, and main partner for all departments. You are responsible and accountable for understanding the products and what it takes for that to succeed across acquisition, engagement, and monetization. This includes our market and player planning, culturalization direction of the global strategy and deep understanding of player behaviour within the product and what is required to affect that as well as operating plans, resource, and budget prioritization, and return on investment effort. You are working across a matrixed organization of local teams and global teams, focusing on maximizing both the short- and long-term opportunities for this franchise.

Macro Goals:

• Responsible for the success and achieving the Shooter genre franchise goals across Asia and Emerging Markets.
• Main partner for all departments, creating growth and delivering understanding between Studio live ops, commercial and marketing.
• You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization.

Responsibilities.

• Assume a cross-functional leadership role in driving alignment and accountability to results across functions including studio, brand, creative development, integrated communications, media, esports, analytics/insights, commercial, and finance.
• Help set clear objectives to achieve player acquisition, engagement, and revenue growth across Asia & Emerging Markets with a key focus initially on IMEA but also Asia.
• Oversee day-to-day operational aspects of the business across local teams for alignment and consistency.
• Strong partnership and collaboration with studio to implement the global franchise strategy in a culturalized plan across Asia Publishing by defining positioning for key markets, setting local publishing goals and plans, applying publishing frameworks as well as influencing the development roadmaps and live services.
• Partner with commercial teams to align on local market commercial initiatives partnering with key stakeholders to drive to execution.
• Partner with marketing teams to align on Go to Market strategies that align to player insights and market dynamics.
• Distil large volumes of consumer research, competitive intel and market trends into tangible and actionable insights that can be used to optimize the local player experience and inform strategies for brand performance and activation.
• Develop meaningful relationships with important agencies, brands, partners across the region.

Qualifications

• 10+ years in Publishing, product management or similar experience with a commerce focus, preferably from gaming (console, PC, or mobile); entertainment; technology; or consumer products.
• Experience with working with development studios on the creation of hyper localised content roadmap and building the associated innovative brand marketing plans, marketing campaigns, and the development of creative materials to match.
• Strong analytical skills, along with experience using insights and data to create strategy, analyse market opportunities and trends.
• Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams, will be essential to success in this role.
• Passionate about games and gaming communities. Strong understanding of the latest gaming systems, industry trends and experience in the Asia game market.
• Proficiency in narrative building with the ability to create compelling presentations for a wide range of audiences.
• Veteran leading global launch campaigns at the local scale and the self-awareness to understand learnings from both the successes and the failures.
• Understand how to interpret data and KPIs and turn analytical insight into actionable plans.