Electronic Arts

As Sr. Director of CRM Analytics, you will lead the measurement and performance reporting for  our owned channels including our website (ea.com), email and in-game communications. Reporting to the VP CRM, you will understand EA’s strategy and will create a new team to help us understand and improve our player communications across channels.  You will partner with your peers on the CRM team and our studio, analytical, marketing, commercial and platform teams to delight our customers.

Your Responsibilities:

• Deliver 3-year roadmap for owned channel measurement and metrics program ensuring they meet EA’s short and long-term needs.

• Lead the design, implementation and operations of a new owned channel analytics framework, leveraging technology/process to deliver scaled output on a rapid cycle (e.g. daily/hourly).  

• Lead the Weekly Business Review process across the CRM team.

• Lead the CRM Channel Analytics team, providing mentorship and guidance to help team members deliver results and further their careers.

• You will develop closed-loop mechanisms and reporting to audit your team's results, ensuring the future scalability  of your products and operations.  

• Manage roadmap prioritization according to EA Experiences goals/frameworks.

• You will support peer analytical teams by serving as an expert in channel metrics, providing data, reporting and consultation. 

• Be an analytical expert across EA, influencing our approach with partner analytical teams in areas such as metrics design, measurement, optimization, x-channel campaign management and attribution.

• Evaluate complex business and technical requirements in partnership with CRM tech, and communicate inherent risks and solutions to technical and non-technical business owners.

• Partner with Experiences team peers to ensure your products are fit for purpose and delivering on our business goals.

Your Qualifications:

• 10+ years experience in scaled digital teams.

• 5+ years experience managing analytical teams.

• Experience measuring scaled products (>100M users) with global reach.

• Experience measuring programs that utilize individual player behavior.

• Experience partnering with peer analytical teams (e.g. science, upper funnel measurement) to support holistic marketing measurement across channels.

• Experience building solutions that improve Marketing and Commercial outcomes to achieve business targets.

• Demonstrated ability to work with multiple partner teams, with Marketing and Commercial team experience.

• Experience managing and working with distributed/remote teams.