Electronic Arts

As an Intern, EA SPORTS FC Franchise Activation, North America you will support the FC Franchise Activation team in the execution of the EA SPORTS FC marketing campaigns in North America.

Candidate must be in the NY, NY area. Relocation is not supported for this role.

Start date: May or June

End date: August or September

You will report to the Senior Manager, FC Franchise Activation.

What we're looking for:

• You have a passion for soccer in North America and are energized around the opportunity to accelerate its growth with EA SPORTS FC.
• You are driven and curious.
• You are a creative and motivated teammate with the ability to learn. 

Responsibilities include:

• You will help execute EA SPORTS FC campaigns in North America. 
• You will support the Franchise Activation team in the management of agency partners on physical activations, partner events, and influencer management.
• This includes: 
  • Recapping meetings & outlining next steps for partner calls
  • Attending local partner events + activations (for example, NYCFC matches)
  • Attending local shoots
  • Working in-office one day at a week
• Track & monitor the performances of our brand activations across the campaign lifecycle. You will lead the creation, development, and presentation of campaign recaps.
• Support Manager, FC Brand Activation in maintaining budget tracker and legal approvals.
• Conduct in-depth and insightful market research across soccer and pop culture brands & campaigns in North America. We welcome creative input into campaign ideation and development.

At the end of your term, you will present a mutually agreed upon campaign execution for the EA SPORTS FC brand in North America.

 Requirements:

• Based in New York, New York.
• Travel to meetings, matches and activations in New York, NY.
• Previous marketing internship experience (sports brand/team experience).
• Passion for soccer and sports culture in North America.
• Understanding of popular culture, consumer behavior, trends, and engagement opportunities.
• Verbal, written, and deck-building capabilities.
• Ability to work with team members across a variety of time zones