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Maklumat Am

Lokasi: Vancouver - Great Northern Way, British Columbia, Canada 
ID Peranan
211826
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

At Electronic Arts, we are bringing together the creativity, talent and technology to connect players and deliver amazing experiences in entertainment. We thrive on passion, teamwork and pioneering. It’s the fuel that drives us to inspire the world to play.

 

As a Lead, on the EA SPORTS FC Franchise Marketing team you will partner with a cross-functional set of teams; mostly notable Studio, Creative, Production, Commercial, and Regional to:

  • Identify, develop and execute EA SPORTS FC franchise-wide marketing strategies and activations across both FC Premium and FC Mobile in and out of game globally.

  • Develop creative solutions to achieve our business KPIs and deliver player-first experiences to market. 

  • Guide all marketing beats for EA SPORTS FC from Reveal through the subsequent live service that operates 365 days a year.

  • Manage our cross-functional partners and external agency support, including but not limited to day-to-day communications, briefing, and activity tracking.


Responsibilities:


  • You will work across EA SPORTS FC, most notably future marketing workstreams, including creating and leading franchise-wide marketing strategies and execution.

  • You will focus on not only the initial strategic product position and campaign lens but on developing creative and cfx briefs, in both lead & supporting functions throughout the year. Translating business & consumer insights into go to market plans.  

  • You will work cross functionally to develop these experiences across a number of teams to ensure we meet the KPIs associated with each. 

  • You will act as a primary driver of your specific marketing beats, including status updates, identification of risks/opportunities and liaising with cross-functional partners to prepare and problem-solve against obstacles in the GTM campaign.


You will report to the Senior Manager of Franchise Marketing and be part of the central team (who are based in various locations globally including Vancouver and London). You will also closely partner with our global teams in the rest of Europe, North America and APAC, including teams such as Studio, Media, Creative, Franchise Strategy and Athlete Marketing among others.


Requirements:


  • 4+ years working in a strategic marketing function at a brand or agency. Sports experience is a plus.

  • Ability to manage, influence, and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives up-to-and-including VP.

  • Experience driving collaboration across Product, Commercial, Marketing and Communications teams.

  • Ability to uncover and apply compelling data/insights.

  • Applicants should be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

  • English is the required language of work.

  • Have an interest in football (soccer) and EA SPORTS FC.



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.