Electronic Arts

At Electronic Arts, we are bringing together the creativity, talent and technology to connect players and deliver amazing experiences in entertainment. We thrive on passion, teamwork and pioneering. It’s the fuel that drives us to inspire the world to play.

As a Lead, on the EA SPORTS FC Franchise Marketing team you will partner with a cross-functional set of teams; mostly notable Studio, Creative, Production, Commercial, and Regional to:

• Identify, develop and execute EA SPORTS FC franchise-wide marketing strategies and activations across both FC Premium and FC Mobile in and out of game globally.

• Develop creative solutions to achieve our business KPIs and deliver player-first experiences to market. 

• Guide all marketing beats for EA SPORTS FC from Reveal through the subsequent live service that operates 365 days a year.

• Manage our cross-functional partners and external agency support, including but not limited to day-to-day communications, briefing, and activity tracking.

Responsibilities:

• You will work across EA SPORTS FC, most notably future marketing workstreams, including creating and leading franchise-wide marketing strategies and execution.

• You will focus on not only the initial strategic product position and campaign lens but on developing creative and cfx briefs, in both lead & supporting functions throughout the year. Translating business & consumer insights into go to market plans.  

• You will work cross functionally to develop these experiences across a number of teams to ensure we meet the KPIs associated with each. 

• You will act as a primary driver of your specific marketing beats, including status updates, identification of risks/opportunities and liaising with cross-functional partners to prepare and problem-solve against obstacles in the GTM campaign.

You will report to the Senior Manager of Franchise Marketing and be part of the central team (who are based in various locations globally including Vancouver and London). You will also closely partner with our global teams in the rest of Europe, North America and APAC, including teams such as Studio, Media, Creative, Franchise Strategy and Athlete Marketing among others.

Requirements:

• 4+ years working in a strategic marketing function at a brand or agency. Sports experience is a plus.

• Ability to manage, influence, and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives up-to-and-including VP.

• Experience driving collaboration across Product, Commercial, Marketing and Communications teams.

• Ability to uncover and apply compelling data/insights.

• Applicants should be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

• English is the required language of work.

• Have an interest in football (soccer) and EA SPORTS FC.