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Maklumat Am

Lokasi: Orlando, Florida, United States of America 
ID Peranan
209610
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Marketing Partnerships Manager - American Football 

Location: Orlando

Hybrid (Tues-Thurs) In office

EA SPORTS is seeking a strategic, brand-minded marketing leader to help shape how the Madden NFL franchise shows up across football culture—through dynamic partnerships with NFL clubs and innovative go-to-market strategies.

In this role, you’ll be responsible for developing brand-forward campaigns and activations in collaboration with NFL club partners, working at the intersection of sports marketing, brand strategy, and cultural relevance. You'll lead the annual NFL club marketing plan and collaborate cross-functionally across EA’s Franchise Marketing, Publishing, and Studio teams to build programs that drive:

  • Brand storytelling and cultural resonance

  • Fan engagement and audience growth

  • Strategic alignment with key league and franchise moments

  • Commercial performance and platform innovation

Key Responsibilities:

Lead Brand Strategy with NFL Club Partners - Develop marketing strategies that unlock new audiences and build long-term brand value—by connecting Madden to real football moments, fans, and communities.

Deliver Integrated, Culture-Driven Activations - Lead ideation and execution of club-led marketing initiatives, campaigns, and content that align with key cultural moments and drive brand engagement.

Collaborate Cross-Functionally - Work closely with Franchise Marketing, Creative, Production, and Commercial teams to ensure brand consistency, insight-led decision-making, and best-in-class execution.

Support Operational Excellence - Oversee budgets, contracts, and timelines with precision—ensuring club marketing partnerships are optimized, efficient, and built to scale.

Deliverables

  • Annual Club Marketing Plan: Shape and lead the strategic roadmap for Madden NFL partner marketing activity that puts Madden at the epicenter of football culture. 

  • Creative + Content Oversight: Guide the development of partner-facing assets in collaboration with creative and production teams.

  • Real-Time Opportunities: Identify and activate breakthrough moments in partnership with NFL clubs and partners.

Qualifications

  • 5+ years of experience in marketing and/or partnerships, ideally in sports, entertainment, or gaming

  • Proven ability to collaborate with cross-functional, matrixed teams to inform and execute strategy

  • Experience writing campaign and content briefs for internal/external teams

  • Familiarity with co-promotional contracts and partnership agreements

  • Strong communication and problem-solving skills; comfortable managing ambiguity

  • Deep knowledge of football and cultural relevance of the NFL

  • Experience in gaming or related fields (sports, media, entertainment) is a strong plus



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.