Electronic Arts

Marketing Partnerships Manager - American Football 

Location: Orlando

Hybrid (Tues-Thurs) In office

EA SPORTS is seeking a strategic, brand-minded marketing leader to help shape how the Madden NFL franchise shows up across football culture—through dynamic partnerships with NFL clubs and innovative go-to-market strategies.

In this role, you’ll be responsible for developing brand-forward campaigns and activations in collaboration with NFL club partners, working at the intersection of sports marketing, brand strategy, and cultural relevance. You'll lead the annual NFL club marketing plan and collaborate cross-functionally across EA’s Franchise Marketing, Publishing, and Studio teams to build programs that drive:

• Brand storytelling and cultural resonance
  
  

• Fan engagement and audience growth
  
  

• Strategic alignment with key league and franchise moments
  
  

• Commercial performance and platform innovation
  
  

Key Responsibilities:

Lead Brand Strategy with NFL Club Partners - Develop marketing strategies that unlock new audiences and build long-term brand value—by connecting Madden to real football moments, fans, and communities.

Deliver Integrated, Culture-Driven Activations - Lead ideation and execution of club-led marketing initiatives, campaigns, and content that align with key cultural moments and drive brand engagement.

Collaborate Cross-Functionally - Work closely with Franchise Marketing, Creative, Production, and Commercial teams to ensure brand consistency, insight-led decision-making, and best-in-class execution.

Support Operational Excellence - Oversee budgets, contracts, and timelines with precision—ensuring club marketing partnerships are optimized, efficient, and built to scale.

Deliverables

• Annual Club Marketing Plan: Shape and lead the strategic roadmap for Madden NFL partner marketing activity that puts Madden at the epicenter of football culture. 
  
  

• Creative + Content Oversight: Guide the development of partner-facing assets in collaboration with creative and production teams.
  
  

• Real-Time Opportunities: Identify and activate breakthrough moments in partnership with NFL clubs and partners.

Qualifications

• 5+ years of experience in marketing and/or partnerships, ideally in sports, entertainment, or gaming
  
  

• Proven ability to collaborate with cross-functional, matrixed teams to inform and execute strategy
  
  

• Experience writing campaign and content briefs for internal/external teams
  
  

• Familiarity with co-promotional contracts and partnership agreements
  
  

• Strong communication and problem-solving skills; comfortable managing ambiguity
  
  

• Deep knowledge of football and cultural relevance of the NFL
  
  

• Experience in gaming or related fields (sports, media, entertainment) is a strong plus