Electronic Arts

EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.

With more opportunity than ever to innovate and create new, authentic experiences that bring joy, inclusivity, and immersion to a global community of fans, we invite you to join us and pioneer the future of Soccer with EA SPORTS!

This Role 

The purpose of the FC Live Product Management Acquisition & Retention team is to grow the love of EA SPORTS FC by creating new fans and guiding them from their first match to lifelong fandom.

This role will focus on how we grow EA SPORTS FC by acquiring new & returning fans to the latest title and helping them find their fun in the right mode that fits their playstyle. In addition you’ll help establish fans in EA SPORTS FC by continuously removing early barriers so that new & returning fans are excited to come back for their next session.

This role will play an integral role in defining what user acquisition journeys look like today as well as defining the opportunity space for what user acquisition journeys could look like in the future. 

What you’ll do: 

• Action the latest player data from in-game sources to continually improve the early player experience through live content in the current & future FC titles. 

• Engage with development stakeholders to establish, align & deliver a roadmap of features that improves the early player experience.

• Champion Live Service requirements through the development process to ensure new features are Live Service ready at launch. 

• Partner with a range of development teams to create Feature Goals & KPIs that are outcome-based. Measure performance through the lifecycle of the features and communicate results post-launch to key stakeholders.

• Collaborate with a range of development & business stakeholders to test & iterate upon future business models for future FC titles, setting the Strategic Direction & Feature Roadmap. 

• Co-ordinate with our Product Analytics team to refine our modelling, benchmarks & targets for acquisition programs. As well as define test plans & align Analytics plan of action.

What you’ll need to be successful: 

• Minimum of 8 years of Product Management, Game Design or equivalent experience required (Preferably in Live Services).

• Strong Commercial Acumen with a background in business models, pricing and financial expertise. 

• Proactive Relationship builder across a range of technical & non-technical partners including; Production, Game Design, Analytics, Finance,Sales, Release Management, Legal,Marketing teams.

• Excellent storyteller, that can simplify a complex data set into an easy to understand narrative for a range of technical & non-tecnical stakeholders.

• A track record of delivering operational feature & content plans by partnering with domain experts.

• Experience defining long term business needs, conducting testing plans to inform prioritizing the right features at the right time, communicating them through easy to understand roadmaps. 

• Dealing with ambiguity well, as you establish goals and drive stakeholders towards progress in currently undefined opportunity spaces. 

What will help you stand out: 

• Previous experience in PC or Mobile gaming. 

• A Football or EA SPORTS FC fan. 

• An understanding, or willingness to learn key FC systems and their impact on the game economy. 

• Clear & effective communicator across a range of stakeholders & seniority. 

• Ability to turn external best practices & internal data into a roadmap of deliverable features 

• Passion for continuous improvement and integrating PM best practices & industry standards

• Experience with AB testing models and data for the purposes of player facing design and statistical analysis.