Senior Director, Franchise Media - 214921 - Electronic Arts

Maklumat Am

Lokasi: Redwood City, California, United States of America

Lokasi: Los Angeles - Del Rey
Negeri: California
Negara: United States of America

Lokasi: Kirkland
Negeri: Washington
Negara: United States of America

Lokasi: Vancouver
Negeri: British Columbia
Negara: Canada

ID Peranan

214921

Jenis Pekerja

Regular Employee

Studio/Jabatan

Marketing

Pengaturan Kerja Fleksibel

Hybrid

Description & Requirements

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing. This is a unique opportunity to lead a modern media organization, transforming how we generate and capture demand through an integrated media system. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Responsibilities

Advance EA's media approach, delivering scalable and profitable Net Bookings growth
Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
Champion performance culture, building in experimentation and agility into media's investment approach
Change agent for advertising partner roadmaps to better meet business demands

Requirements

15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems
10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations.
Experience managing large-scale AAA game media budgets.
In-depth understanding of Media Measurements and Media Ecosystems
Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
BA/BS Degree in marketing/finance or equivalent quantitative field

This job is for you if...

You want to be lead a data-driven marketing organization
You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
You have a business owner's mindset, is accountable for performance, and is passionate about creating growth for EA's portfolio of games

Tentang Electronic Arts

Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.