Senior Director, Franchise Media - 214921 - Electronic Arts

General Information

Locations: Redwood City, California, United States of America

Location: Los Angeles - Del Rey
State: California
Country: United States of America

Location: Kirkland
State: Washington
Country: United States of America

Location: Vancouver
State: British Columbia
Country: Canada

Role ID

214921

Worker Type

Regular Employee

Studio/Department

Marketing

Flexible Work Arrangement

Hybrid

Description & Requirements

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing. This is a unique opportunity to lead a modern media organization, transforming how we generate and capture demand through an integrated media system. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Responsibilities

Advance EA's media approach, delivering scalable and profitable Net Bookings growth
Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
Champion performance culture, building in experimentation and agility into media's investment approach
Change agent for advertising partner roadmaps to better meet business demands

Requirements

15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems
10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations.
Experience managing large-scale AAA game media budgets.
In-depth understanding of Media Measurements and Media Ecosystems
Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
BA/BS Degree in marketing/finance or equivalent quantitative field

This job is for you if...

You want to be lead a data-driven marketing organization
You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
You have a business owner's mindset, is accountable for performance, and is passionate about creating growth for EA's portfolio of games

British Columbia (depending on location e.g. Vancouver vs. Victoria)
- $190,500 - $267,300 CAD

California (depending on location e.g. Los Angeles vs. San Francisco)
- $215,900 - $327,900 USD

Washington (depending on location e.g. Seattle vs. Spokane)
- $203,600 - $276,300 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

À propos d'Electronic Arts

Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.