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Maklumat Am

Lokasi: Austin, Texas, United States of America 
  • Lokasi: Austin
  • Negeri:
  • Negara: United States of America

  • Lokasi: Vancouver
  • Negeri:
  • Negara: Canada


ID Peranan
209045
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

The Sr. Media Analyst, Integrated Channel Intelligence role is an important role within our Fan Intelligence organization, which is part of EA's broader Experiences organization.

The future of entertainment is interactive, and our Experiences team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Integrated Channel Intelligence team provides insights and measurement on paid media campaigns. As a collective, this team increases adoption of new adtech, surfaces high value audiences and optimization opportunities, produces strategic insights, and guides innovation in measurement solutions.

You will report into the Measurement & Insights Manager. If you are near an EA office in Austin or Vancouver, you will work on a hybrid model splitting your time remote and on-site.

Responsibilities:

  • Deliver measurement and applicable insights for paid media campaigns for EA's Lifestyle titles, like The SIMS and Skate.
  • Develop media measurement frameworks that align planning goals with measurable and optimizable Indicators
  • Design learning agendas and test frameworks grounded in clear, strategic hypotheses
  • Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights
  • Translate media performance into business context with impactful recommendations for marketing partners
  • Collaborate with media planning teams and marketing analytics to inform projects through data-driven insights
  • Partner across the Fan Intelligence team to integrate paid media insights into broader campaign narratives
  • Champion improvement in how we measure the effectiveness of our paid media campaigns against results

Qualifications:

  • Industry-specific skills:
    • 3+ years of experience in digital marketing at a multi-franchise global brand
    • Familiarity with marketing and media mix models (e.g., MMM, MTA)
    • Experience with paid media measurements
    • Experience with measurement strategies across full-funnel media campaigns
  • Job-specific skills:
    • Experience uncovering insights and creating compelling narratives using data
    • Proficient in Microsoft Excel, including pivot table manipulation
    • Experience creating and delivering PowerPoint presentations
    • Experience managing project deliverables with accountability


Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.