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Maklumat Am

Lokasi: Los Angeles - Del Rey, California, United States of America 
ID Peranan
208917
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Sr. Lifecycle Planner, Battlefield

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Sr. Lifecycle Planner, Battlefield will play a critical role in developing strategic plans across Email and In-Game channels for Battlefield fans around the world. This position will report into the Senior Manager of Battlefield Lifecycle Marketing and work closely with the cross-functional teams to execute engagement, retention and monetization initiatives that provide value to players while driving meaningful impact to the business.


Responsibilities:

  • Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression

  • Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes

  • Develop strategies for reaching cohorts and player segments based on business goals

  • Identify innovative approaches to enhance the lifetime value of our players

  • Troubleshoot in a highly visible environment

  • Partner with teams to identify gaps in processes and to develop workflow enhancements

  • Identify opportunities to improve tools

  • Cultivate relationships with internal partners and team members

  • Develop process documentation and best practices

  • Follow content, social, and digital trends and best practices within and outside the gaming industry


Qualifications:

  • 3+ years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields

  • Experience with digital advertising operations, including campaign programming and delivery

  • Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting

  • Expertise in quality control checks, in-depth troubleshooting

  • Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love

  • Ability to develop relationships with stakeholders across Marketing

  • Strong quantitative, analytical, and problem-solving skills 

  • Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang dengan cuti berbayar dan cuti ibu bapa yang baharu, serta permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.