Electronic Arts

EA SPORTS is a global leader in sports entertainment. We build immersive, authentic experiences for millions of players around the world—connecting them to the sports, athletes, and moments they love. As we evolve from a game-first brand into a broader cultural force in global sports and entertainment, we’re looking for passionate brand leaders to help shape what’s next.

The Role:

We are seeking a Brand Marketing Program Manager for EA SPORTS to drive the operational backbone of our brand marketing initiatives. This individual will play a critical role in supporting campaign execution, organizing project workflows, managing vendor relationships, and ensuring our creative and content workstreams run efficiently, effectively, and on-brand.

This is a highly cross-functional role focused on managing timelines, aligning stakeholders, tracking marketing performance, and helping bring EA SPORTS' brand vision to life across content, creative, events, and partnerships.

What You’ll Do:

Project & Workflow Management

• Manage the end-to-end tracking of brand marketing initiatives including content development, creative asset production, event activations, and partner campaigns

• Create and maintain project plans, calendars, and status documents to drive visibility and accountability across teams

• Build and evolve internal workflows from brief intake to go-to-market execution, ensuring alignment at each stage

• Support project resourcing, scoping, and prioritization efforts in collaboration with brand leads and creative teams

Build & Execute with the Team

• Join a lean, collaborative team where initiative, adaptability, and problem-solving are highly valued

• Take ownership of projects and help shape how we work—bringing ideas to the table and driving them forward with clarity and purpose
  
  

• Operate with autonomy while staying closely connected to cross-functional partners and leadership

• Be comfortable moving between high-level planning and day-to-day execution, with support and trust from the team around you
  
  

Cross-Functional Coordination

• Serve as a key operational liaison between brand, creative, franchise, comms, legal, and external vendors

• Ensure timely reviews, feedback cycles, and delivery of workstreams by aligning stakeholders and managing expectations

• Coordinate internal approvals and compliance reviews to ensure brand consistency and legal clearance

Vendor & Budget Management

• Own day-to-day vendor communications, including managing SOWs, purchase orders, and invoicing

• Track marketing spend across projects, partnering with finance and procurement to ensure accuracy and efficiency

Performance Tracking & Reporting

• Provide regular updates on campaign status, key milestones, and marketing performance to internal stakeholders

• Partner with insights and analytics teams to support reporting and campaign optimization

Brand Governance

• Review creative materials and content for consistency with EA SPORTS’ visual identity and guidelines

• Support the rollout and adoption of brand toolkits and visual systems across internal and external teams
  
  

What We’re Looking For:

• 5+ years of experience in project management, marketing operations, or creative production ideally in sports, entertainment, or gaming

• Exceptional organizational skills and attention to detail, with proven ability to manage multiple complex workstreams

• High executive functioning: able to think ahead, problem-solve, and bring clarity to ambiguity

• Familiarity with brand marketing processes from strategic brief through to go-to-market execution

• Strong communication skills with a collaborative, solutions-oriented mindset

• Proficiency in project management tools (e.g., Asana, Monday.com, Smartsheet) and basic budget tracking

Bonus Qualifications

• Experience working in or supporting brand, creative, or content teams

• Familiarity with marketing performance reporting or KPI tracking

• Passion for sports, entertainment, and how brands show up in culture