Electronic Arts

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. 

As Creative Lead for EA Sports FC, you will own the creative marketing strategy and creative direction of performance marketing campaigns for EA SPORTS FC. You will build the plan of action that connects our business goals to our players through storytelling.

You will drive collaboration across both internal teams and external partners to develop the creative strategy, design the campaign, and produce the creative to achieve our business goals. In close partnership with EA game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your Marketing Strategy and Creative Campaigns will drive player acquisition, retention, and engagement. 

Finally, you will manage partnership with our internal studio teams and creative agency partners, working collaboratively to understand the game, its competitors, the performance media ecosystem, and produce multimedia assets to bring your creative strategy to life. 

This role will report to the Director of Creative Strategy - Sports. 

Responsibilities:

• Own and deliver creative strategy and performance marketing campaigns for EA SPORTS FC. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.

• Own and understand competitive creative insights of the video games market as well as for new and existing EA titles that help inform data-driven creative strategies that will capture target audiences and increase market share

• Maintain a high standard of creative asset quality and execution.

• Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.

• Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies

• Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal.

Qualifications: 

• Creative-minded storyteller who can translate data into actionable campaigns

• Experience creative directing UA creative for a successful mobile product or brand

• Experience in sports marketing or passion for football (soccer)

• Bachelor’s Degree or equivalent in Marketing, Design, or related field

• 5+ years of experience in mobile marketing creative strategy, or creative direction

• Experience owning and managing creative within a cross-functional team

• Strong project management skills