Electronic Arts

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO (Chief Experience Officer) is at the forefront of EA's transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA's global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.

As a Software Engineer – CRM, reporting to the Technical Director of CRM Engineering, you will be a key contributor to building innovative solutions that leverage Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. You will work on cutting-edge AI systems that personalize player experiences across EA's global ecosystem, directly impacting millions of players worldwide. You will work on full-stack development, including front-end UI creation and backend API services.

Responsibilities

• Design and develop scalable AI-powered systems for creative content generation, enabling dynamic, real-time messaging across web, email, and in-game channels.

• Build and maintain production-ready applications, exploring scaled use of LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Firefly).

• Define frontend architecture standards, guidelines, and best practices.

• Write clean, high-quality code and implement React SSR applications and micro frontends

• Work with product, design, and backend teams to turn complex requirements into intuitive user interfaces

• Participate in code reviews, technical design discussions, and agile development processes.

• Stay current with emerging AI/ML technologies and propose innovative solutions to enhance player engagement.

• Support production systems with monitoring, debugging, and performance optimization.

Qualifications

Required:

• 3+ years of software engineering experience with expertise in React, Typescript, CSS3, HTML5.

• Experience building and scaling complex SPAs, especially with micro-frontends, and UMD / ESM bundlers

• Knowledge of design systems and component libraries like Ant Design, Material UI

• Strong understanding of software development lifecycle, testing practices, and CI/CD pipelines

• Experience with RESTful APIs, GraphQL, tRPC or gRPC.

• Experience with state management (e.g., Redux), build tools (e.g., Vite, Webpack), and testing (e.g., Jest)

• Excellent problem-solving skills and ability to work in a fast-paced, collaborative environment

Preferred:

• Experience with marketing technology platforms or CRM systems

• Experience with cloud platforms (AWS, GCP, Azure) with some full stack experience

• Familiarity with gaming or entertainment industry data patterns and player behavior analytics