Role: Game Designer I

Location: Hyderabad, Telangana, India

About EA

We’re EA, one of the world’s leading entertainment companies, creating games and experiences for millions of players around the globe. From blockbuster franchises to mobile-first experiences, we build games that connect communities, inspire creativity, and deliver entertainment across every platform.

As EA’s first label dedicated to purely digital games, EA Mobile delivers seamless, high-quality entertainment across mobile, social, and online platforms. With more than one billion players worldwide, we create accessible, engaging experiences for all types of players.

The Hyderabad studio is one of EA Mobile’s largest development centers, with hundreds of experts across design, engineering, testing, production, and live services. Our teams build and operate some of EA’s most successful live-service games, including Covet Fashion.

Our vision is to be EA Mobile’s center of excellence for Live Services and continue expanding EA’s leadership in the casual gaming space.

Our Core Values

• Tenacity – Hunger to prove yourself and push boundaries
• Ownership – Commitment to delivering results
• Passion – Deep love for the craft of making games
• Collaboration – Belief that great things are built together
• Alchemy – Bringing creativity and magic to everything you do

Role Overview

We’re looking for a Game Designer I to help create engaging content, live-service experiences, and challenge-driven gameplay for Covet Fashion. In this role, you will own design initiatives, collaborate across disciplines, and contribute to the systems, content, and experiences that bring the game to life. 

This role is ideal for a designer with strong content design fundamentals and an appreciation for fashion, creativity, and player self-expression. You will help craft challenge themes, event experiences, and seasonal content that inspire players while supporting engagement and business goals. Covet Fashion’s experience is built around styling challenges, seasonal content, fashion trends, and a highly active live-service ecosystem. 

What You'll Do

• Own and deliver content, features, and live operations initiatives, proactively identifying risks and blockers.
• Design and deliver challenge content, event experiences, and thematic concepts that enhance player engagement and creative expression.
• Create challenge briefs, styling prompts, event themes, and player-facing content that inspire participation.
• Partner with design leads to ensure content aligns with the overall game vision, player needs, and business goals.
• Write clear and engaging challenge descriptions, event copy, and supporting content.
• Build, tune, and implement content using internal tools, game data systems, and live operations workflows.
• Collaborate closely with engineering, art, product, QA, and Live Ops teams throughout development.
• Support recurring live-service content including Event Series, Mini-Sets, Fashion Pass initiatives, seasonal campaigns, and other engagement programs. 
• Break down ideas into actionable tasks and maintain comprehensive design documentation.
• Research fashion trends, player motivations, lifestyle trends, and competitive products to inform content and feature development.

What You Bring

• 3+ years of game design experience.
• Experience working on mobile free-to-play games from concept through live service.
• Experience designing content, events, challenges, quests, missions, or player-facing experiences.
• Strong understanding of player motivation, progression systems, engagement loops, and live-service content.
• Strong writing and communication skills with the ability to create clear and compelling player-facing content.
• Experience collaborating across design, art, engineering, production, and product teams.
• Familiarity with game data systems, live operations processes, and design-to-engineering workflows.
• Understanding of player psychology, pacing, game balance, retention drivers, and live-service content expectations.
• Interest in fashion, lifestyle, creativity, customization, or self-expression driven experiences.
• Ability to translate themes and player motivations into engaging gameplay content and experiences.

Nice to Have

• Experience working on fashion, lifestyle, dress-up, customization, simulation, social, or creative expression games.
• Understanding of fashion trends, styling, luxury brands, or the fashion industry.
• Background in fashion design, fashion merchandising, fashion communication, or related disciplines.
• Experience creating thematic or narrative-driven content for live-service games.

Why Join Covet Fashion

Covet Fashion is a unique blend of creativity, competition, fashion, and community. Players participate in daily styling challenges, seasonal events, Fashion House activities, and live-service content that continually evolves throughout the year. The game delivers thousands of fashion items, recurring seasonal launches, and event-driven experiences that inspire self-expression and creativity at scale. 

As a Game Designer I, you will help shape the experiences that millions of players engage with every day, combining game design, content creation, live operations, and creative thinking to deliver memorable player moments.