Electronic Arts

The future of entertainment is interactive, and our Marketing team plays a pivotal role in shaping this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our world-class franchises and experiences, including EA Sports, The Sims, Plants vs. Zombies, Pogo, and more.
 
Within this vision, FC Mobile is a top strategic priority for EA. To accelerate its growth, we are seeking a Senior UA Manager to join the EA Mobile Growth Organization. This role will lead the strategy and execution of user acquisition efforts for FC Mobile, combining wide media channel expertise with a strong focus on ROAS and long-term LTV optimization.
 
Responsibilities

• Lead user acquisition strategy and execution for FC Mobile, driving growth through data-informed decision-making.
• Develop and implement multi-channel UA strategies (paid social, search, programmatic, influencer, and emerging platforms).
• Optimize campaigns against ROAS and LTV goals, ensuring sustainable growth and efficiency.
• Build and maintain strategic partnerships with internal studio/product stakeholders and external advertising partners to align growth initiatives with business objectives.
• Act as the functional expert in attribution and measurement, ensuring clarity and confidence in campaign performance.
• Anticipate and navigate industry changes (privacy, measurement, platform policies) by championing innovation, experimentation, and scalable solutions.
• Manage a multi-million dollar FC Mobile UA budget, balancing near-term performance with long-term franchise growth.
• Provide leadership, mentorship, and thought partnership to cross-functional collaborators, fostering a culture of knowledge-sharing and testing.

Requirements

• 6+ years of experience in mobile user acquisition, performance marketing, or media buying, with proven success in gaming.
• Strong expertise in attribution, measurement frameworks, and LTV modeling.
• Demonstrated success driving ROAS and LTV-based growth strategies across multiple channels (paid social, search, programmatic, influencer, emerging).
• Experience building senior-level relationships with internal and external stakeholders to influence strategy.
• Proven success managing large-scale budgets and achieving measurable ROI.
• Strong analytical skills with proficiency in Excel, SQL, and related tools.
• Bachelor’s degree in Marketing, Finance, or a quantitative field (MBA is a plus).
• Deep passion for gaming and strong knowledge of the sports/mobile gaming landscape.

This job is for you if…

• You want to play a key leadership role in scaling one of EA’s flagship titles.
• You are motivated by long-term impact, focusing on sustainable growth and data-backed decision-making.
• You thrive on building measurement and attribution frameworks that influence both campaign execution and strategic planning.
• You bring a business owner’s mindset, balancing immediate UA performance with long-term franchise health.