Electronic Arts

The Data & Insights (D&I) team harnesses the power of data to deliver transformative insights and solutions to EA game teams and players. D&I teams are involved in every aspect of data, driving strategy and governance; building powerful data and AI applications; and developing personalization, experimentation, and analytics tools, and more. When you join D&I, you're joining a team of passionate experts working to enable more profound understanding, better ways of working, and more meaningful experiences for our players.

The Challenge Ahead

As the gaming industry shifts towards a live service-driven model, creating an engaging Ads experience and connecting relevant brands / advertisers to players is the key to EA's success. The AdTech team within EADP's Dynamic Experience group is on a journey to build industry-leading solutions that empower e2e Ads lifecycle management workflows and performant, scalable and available services.

As a Senior Software Developer III, you will be a key leader in scaling our video ad formats across all of EA's HD games. You will report to AdTech’s Director of Engineering.

Responsibilities:

• You will architect and build a high-performance Video Ads SDK for HD gaming platforms, including PlayStation, Xbox, Switch, and PC.

• You will champion the SDK's integration with leading game engines like Frostbite, Unreal, and Unity.

• You will cultivate strong partnerships with EA Game Studios and serve as a technical expert to drive the SDK's adoption.

• You will foster a developer community by ensuring our technology is a seamless part of their game development workflow.

Qualifications:

• 4+ years of professional experience with expert-level proficiency in C++.

• Expertise in adaptive streaming protocols (HLS, DASH) and knowledge of video codecs (H.264, VP9) for efficient HD video delivery.

• Deep understanding of at least one major game engine (Unreal Engine, Unity, or Frostbite), with a proven ability to integrate SDKs while maintaining a high frame rate in AAA games.

• Proven experience with network programming, including HTTP, RESTful APIs, and implementing robust communication protocols between the SDK and ad servers.

• Experience in building and maintaining a single SDK that works seamlessly across various platforms (PC, console, mobile).

Bonus: 

• Solid grasp of 3D graphics concepts, including rendering pipelines, shaders, textures, and materials.
• Familiarity with a game engine's rendering pipeline, asset management, and scripting systems.