Electronic Arts

Sr. Lifecycle Planner, Battlefield

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Sr. Lifecycle Planner, Battlefield will play a critical role in developing strategic plans across Email and In-Game channels for Battlefield fans around the world. This position will report into the Senior Manager of Battlefield Lifecycle Marketing and work closely with the cross-functional teams to execute engagement, retention and monetization initiatives that provide value to players while driving meaningful impact to the business.

Responsibilities:

• Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression

• Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes

• Develop strategies for reaching cohorts and player segments based on business goals

• Identify innovative approaches to enhance the lifetime value of our players

• Troubleshoot in a highly visible environment

• Partner with teams to identify gaps in processes and to develop workflow enhancements

• Identify opportunities to improve tools

• Cultivate relationships with internal partners and team members

• Develop process documentation and best practices

• Follow content, social, and digital trends and best practices within and outside the gaming industry

Qualifications:

• 3+ years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields

• Experience with digital advertising operations, including campaign programming and delivery

• Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting

• Expertise in quality control checks, in-depth troubleshooting

• Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love

• Ability to develop relationships with stakeholders across Marketing

• Strong quantitative, analytical, and problem-solving skills 

• Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization