Electronic Arts

Social Insights Specialist, Advertising & Sponsorships

Los Angeles, CA or Vancouver BC - Hybrid 

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

The Advertising & Sponsorships Insights Specialist will have the opportunity to shape strategies and business case narratives. Your success in this role will be dependent on your ability to turn complex business questions into actionable opportunities through data analysis, independent research and collaboration with business partners across the EA enterprise. It's an exciting chance to be part of a team building new products, programs and shaping business strategy within a large company. We are looking for someone familiar with social media and influencer data and interested in learning more facets of consumer insights. You will report to the Director of A&S Insights and work in a hybrid capacity. 

RESPONSIBILITIES

• Provide social intelligence based on social media data analysis

• Deliver insights about player sentiment surrounding advertising & sponsorships, quantifying volume of conversation around games

• Analyze player social media behavior to identify overlaps of game and brand interest

• Follow engagement trends and provide insights on how to better engage with the game communities

• Analyzes competitor activity for lessons learned, emerging trends, and innovation

• Researches and evaluates the latest social media analytics trends

• Strategically leverage consumer data to enhance and expand brand sponsorship opportunities

• Identify and collaborate with key stakeholders.

• Support the Insights and Research project work.

QUALIFICATIONS:

• 2 or more years of experience in social media, marketing media or consumer data analysis roles. 

• Working knowledge of social media and campaign analytics. 

• Working knowledge of coding languages such as R, Python and/or Sequel.

• Excellent problem-solving skills, with a data-driven and analytical mindset.

• Comfortable with autonomy to build strong relationships with internal business partners, and capable of representing EA with external partners and clients. 

• Must demonstrate confidence in developing clear and concise insights “stories” and actionable recommendations from research outputs.

• Exceptional candidates will also have a working knowledge of EA SPORTS titles.