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Descriere și cerințe
Analyst, Creative Analytics
Workplace Type: Hybrid (Vancouver or Austin)
Reporting Line: Director, Franchise Marketing Analytics
Studio/Department Blurb:
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on business operations, fan intelligence, and technology solutions. Within this group, the Fan Intelligence team delivers insights that deepen understanding of player behavior, audience trends, and engagement across EA’s portfolio. We partner with franchise and marketing teams to connect audience insights with content and creative performance.
Impact
You will analyze creative performance data alongside player and audience insights to guide content strategy, media investment, and franchise decisions.
Responsibilities
Query and analyze datasets across player, media, and social channels
Evaluate performance of trailers, campaigns, and creator content
Build dashboards to track creative and audience engagement metrics
Combine player and marketing data to generate recommendations
Partner with marketing teams to prioritize key questions
Present insights through clear visualizations and narratives
Required Qualifications
Bachelor’s degree in STEM, economics, or related field
3+ years of analytics experience in marketing, media, or product analytics
Experience querying complex datasets using SQL
Experience applying statistical methods such as regression or A/B testing
Experience using R or Python for analysis
Core Skills and Experience
Experience analyzing content or campaign performance
Data visualization and dashboard development (e.g., Looker)
Knowledge of media or engagement measurement methods
Experience translating data into recommendations
Experience working with cross-functional teams