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Associate Game Designer - TFT
Location: Hyderabad, Telangana, India
About EA
We’re EA - the world’s largest video game publisher. You’re probably familiar with many of our titles - Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, Covet Fashion, Design Home and Star Wars, to name a few. What you might not know is how deeply we are committed to creating games for every platform - from social to mobile to console - providing players access anytime, anywhere.
For you, that means more opportunities to unleash your creativity, be inspired by passionate teams, and build a meaningful career in any direction you choose.
As EA’s first label dedicated to purely digital games, EA Mobile delivers seamless, high-quality entertainment across mobile, social, and online platforms. With more than one billion players worldwide, we create accessible, engaging experiences for all types of gamers.
The Hyderabad studio is one of EA Mobile’s largest development centers, with 700+ mobile gaming experts across design, engineering, testing, production, and live services. Our Game Development team is focused on building and running live services for some of EA’s top mobile titles.
Our vision is to be EA Mobile’s center of excellence for Live Services and expand EA’s footprint in the casual gaming market.
Our Core Values
- Tenacity – Hunger to prove yourself and push boundaries
- Ownership – Commitment to delivering results
- Passion – Deep love for the craft of making games
- Collaboration – Belief that great things are built together
- Alchemy – Bringing creativity and magic to everything you do
Associate Game Designer - Covet Fashion
About the Role
Covet Fashion is looking for an Associate Game Designer to support the design, tuning, and live operation of player-facing systems, events, rewards, and progression features. This role is ideal for an early-career designer who is excited by mobile free-to-play games, fashion styling, player motivation, economy balance, and data-informed iteration.
You will help improve Covet’s core loop: choosing challenges, styling looks, submitting entries, voting, earning scores and rewards, and reinvesting into wardrobe growth. The role will partner closely with Game Design, Product, LiveOps, Content, Art, Engineering, QA, and Analytics.
Responsibilities
- Support design and tuning for Covet systems including challenges, rewards, currencies, closet value, progression, Fashion Pass, Trendsetter, Runway Rally, Jet Set, props, hair accessories, and seasonal events.
- Write clear design specs, tuning sheets, user flows, implementation notes, and player-facing logic for new features and updates.
- Assist with LiveOps event setup and balance, including daily challenges, flashbacks, event series, mini-sets, Crown Frenzy, styling sprees, and seasonal launches.
- Help define challenge requirements, reward tiers, event pacing, completion targets, and player progression goals.
- Maintain economy and reward balance sheets across cash, diamonds, tickets, crowns, garments, props, hair accessories, closet value, and Fashion Pass points.
- Review player experience for clarity, fairness, affordability, competitive trust, and long-term engagement.
- Partner with Analytics and Product to review KPIs such as participation, completion, retention, spend, score distribution, reward claims, and player sentiment.
- Collaborate cross-functionally to ensure features are well-documented, properly implemented, tested, and ready for launch.
Qualifications
- Strong understanding of mobile free-to-play game loops, progression, currencies, rewards, events, and player motivation.
- Comfortable working with spreadsheets, tuning tables, balance models, and basic data analysis.
- Strong written communication skills and ability to create clear design documentation.
- Collaborative, detail-oriented, and comfortable working with cross-functional teams.
- Interest in fashion, styling, collection, social, or contest-based games.
Nice to Have
- Experience working on a live mobile game.
- Familiarity with Covet Fashion or similar fashion, dress-up, lifestyle, or collection games.
- Experience with tools such as Excel, Google Sheets, Jira, Confluence, Miro, Figma, Unity, or CMS/configuration tools.
- Understanding of battle pass systems, seasonal content, gacha/loot systems, guild systems, or social competition.
Success in This Role
A successful Associate Game Designer will help ship clear, balanced, and engaging features that support Covet’s creative styling experience, live events, economy health, and player retention. You should be analytical, player-focused, highly organized, and excited to help players express themselves, compete, collect, progress, and return to Covet every day.