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EA SPORTS FC Franchise Activation Intern
Contract: 6-month Internship
Location: Cologne, Germany
Work Model: Hybrid (3 days onsite)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Challenge Ahead
After nearly 30 years of creating genre-defining, interactive football experiences with the world's biggest football entertainment platform, EA SPORTS FC, we are soon beginning a new era. EA SPORTS FC will become the future of football – as we strive to take global football experiences to new heights, on behalf of football fans everywhere.
Join the FC Franchise Activation Team in our Cologne Office. This is a unique opportunity to gain valuable experience in an international company at the intersection of the video games and sports industry.
Responsibilities:
- You will support daily operations related to football ambassadors, football and brand partnerships, talents, social communities, entertainment and more.
- You will help prepare agency briefs (PR, Talents etc.), help analyse and implement recommendations.
- You will contribute to the management of Football Partnerships, working with key partner leagues and clubs in Germany, Switzerland and Austria.
- You will support PR activities, including drafting press releases, sharing information and assets with agencies.
- You will analyse and track data/insights, and help draft both internal and external activation reports.
- You will coordinate with departments across the product lifecycle (International Marketing, Legal, Commercial, and Development Studio).
- You will adapt packaging, product sheets and marketing materials for the German-speaking market
- You will review translations before content goes live into blogs or websites
- You will support adaptation of advertising campaigns across TV, radio, print and online.
- You will help manage social channels and communities (Instagram, X, TikTok, YouTube, Twitch) and monitor against performance goals.
Eligibility:
- Currently enrolled as a student in a Business School or University with a planned internship period in studies.
- Eligible to work in Cologne, Germany without relocation or visa support.
Skills:
- Fluency in German and English, with the ability to collaborate with international brand and development teams.
- Passion and knowledge of Football
- Interest in the entertainment and video game industry. Knowledge of EA SPORTS FC and Ultimate Team campaigns is a plus.
- Familiarity with social media and streaming platforms
Help us make play happen. Apply now with an up-to-date CV and Cover Letter in English, explaining why you would like to join EA for this internship position.