Electronic Arts

We are EA Entertainment 

We are the team who brought to the market breakout hits critically acclaimed Star Wars: Jedi Fallen Order, The Sims, Mass Effect: Legendary Edition, and several others. And there’s more to come!

You get it, we partner with the most incredible studios shaping the future of the industry to help build the foundational brand/marketing strategies to bring their games in the hands of millions of players. 

As a Senior Brand Marketing Manager, your role will bring together a team of experts to create groundbreaking player-facing marketing programs, where you’ll operate in an environment where out of the box thinking is expected. 

Responsibilities 

• You will lead marketing milestone deliverables and presentations- from go-to-market marketing plans to ad-hoc business and creative briefs
• You will develop global player-facing marketing plans. 
• You will create brand experiences across player touchpoints following campaign goals and strategy 
• You will lead the implementation of our marketing plans - Lead the daily progress of creative assets development and deliverables across all channels, in close partnership with our production teams 
• Channel management - You will drive alignment and manage cross-functional channel experts' collaboration through cohesive communication with up-to-date campaign documents as sources of truth.  Main partners will include Integrated Comms, Creative, and Commercial. 
• You will connect marketing activation with product and business deliverables- Organize and track campaign performance data; interpret to translate into actions.

Qualifications 

Technical skills 

• You will have experience with all areas of marketing and omnichannel consumer-facing campaigns.
• You will work on a variety of projects at the same time.
• You can manage up and in partnership with a complex matrix of partners across regions.
• You will operate autonomously across multiple projects while communicating with your team, always looking for a way to push the work further for the Brand.
• You will create engaging presentations and communicate materials to important partners.
• 7+ years of experience in the Gaming/Entertainment marketing space, especially in live service.

Soft Skills

• Empathy - Your focus is to set your internal partners up for success.  You should demonstrate past examples of close collaboration and building relationships with partners.
• Passion - You show a natural passion for our players, our games, and their work. Invested in and excited about what they do and what we do.
• Collaboration - Achieves with and through others, partners well, communicates (and listens) well.
• Motivated to Achieve - needs to win and deliver can scale up - or down - to do the necessary work necessary.
• Smart Problem Solver - Curious, asks smart questions to understand root issues, develops new and creative approaches and solutions, solves problems in a real-world way.