Electronic Arts

We're looking for a passionate brand marketing manager to join us at EA SPORTS. Our FC Pro Brand Marketing Team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will be an important contributor to our team, delivering integrated campaigns from end-to-end that excite and engage audiences globally. You will be part of our esports brand marketing team, reporting to the esports brand marketing manager.

Responsibilities:

• As campaign manager you will be responsible for planning and executing integrated marketing campaigns to drive brand awareness and engage new and existing fans.

• You will author campaign briefs, track beat readiness and partner with internal teams to activate campaign briefs

• Develop strong relationships with agencies, production partners and other important external partners

• You will lead on brand asset production and management 

• Manage important campaign milestone deliverables and lead on multi-channel campaign execution 

• You will track campaign performance to identify growth opportunities and adjust strategies accordingly

• You will work with our League Partners in planning and executing campaign briefs 

• Ensure creative marketing material follows brand guidelines

Qualifications:

• Junior - Mid level experience in campaign management, brand management 

• Excellent Organisational Skills

• Ability to objectively judge creative (excellent copywriting skills & a strong eye for design)

• Experience working in major live entertainment events is a bonus

• Experience managing external agencies and production partners