Electronic Arts

Senior Marketing Analyst, Marketing Analytics (EAV)

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate outcomes in service of our goals.

The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Analyst in Vancouver, British Columbia, Canada, reporting to the Director of Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying new data analytics techniques, extracting insights, creating data visualizations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring improvement. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.

Responsibilities:

• Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise.
• Create presentations with crisp data visualizations to tell compelling data stories to partners and influence the business. Distill quantitative insights into easy to break down and intuitive presentation form
• Work with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, becoming a trusted advisor.
• Approach analyses and have structured, to design a plan before digging into data
• Collaborate across a global network of colleagues, with teamwork as a priority
• Build on your enthusiasm for learning and improvement

Qualifications:

• Bachelor's degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees.
• 3+ years of experience, with ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.
• Knowledge-of and practical experience with statistics, probability, and hypothesis testing.
• SQL skills including experience querying complex datasets from a variety of multiple sources.
• Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modeling, cluster analysis.
• Curious and creative, you enjoy exploring data and finding the next big opportunity.
• Operationalize abstract questions into a quantitative investigation and tackle them.
• Provide regular project updates, communication with and across teams, and analytical "storytelling".
• Work as a team, and with other teams spread globally.
• You have the enthusiasm to challenge thinking and promote meaningful change.