Electronic Arts

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Lead Media Buyer to join the EA Mobile Growth Organization.

Responsibilities

• Functional expert in media buying and user acquisition
• Work with UA Leadership to execute on and lead UA performance for SIMS-related titles
• Develop and build strategic partnerships with key studio and product stakeholders
• Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement
• Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
• Always want to improve the growth marketing team with knowledge sharing and hypothesis testing
• Take ownership of the entire UA budget for mobile SIMS titles while potentially juggling multiple projects

Requirements

• 4+ years of experience in mobile media buying / user acquisition / performance marketing
• Strong knowledge of attribution (mobile and non-mobile)
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
• Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats
• Experience inspiring team members at any level to incite growth and curiosity
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Google
• Experience working in a metric-driven role focused on return on investment
• Passion/knowledge for video games
• Knowledge of Excel, SQL and Microsoft office / google applications
• Comfortable managing multi million dollar budgets

This job is for you if...

• You want to be a part of an elite data-driven mobile marketing unit
• You want to be a part of building technology to help us improve our approach to the mobile advertising landscape
• You have a business owner’s mindset, is accountable for performance, and is passionate about driving growth for EAM’s portfolio of games