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通用信息

地点:Vancouver, British Columbia, Canada 
  • 地点: Vancouver
  • 州:
  • 国家/地区: Canada

  • 地点: Los Angeles - Chatsworth
  • 州:
  • 国家/地区: United States of America

  • 地点: Kirkland
  • 州:
  • 国家/地区: United States of America


角色 ID
207464
工作人员类型
Regular Employee
工作室/部门
Central Mobile Team
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验,激励世界各地的玩家和粉丝。在这里,每个人都是故事的主角。活跃社群,畅联全球。这里充满创造力,鼓励新观点,注重好创意。这是一支人人都能让游戏成为现实的团队。

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.


As a Creative Lead for Growth Marketing, you will own the Creative Marketing Strategy efforts for EA SPORTS FC Mobile. You will develop creative strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your creative marketing campaigns will drive player acquisition, retention, and engagement. Finally, you will manage creative marketing partnership with our studio teams, and creative agency partners, working collaboratively to understand the game, its competitors, the performance media ecosystem, and produce multimedia assets to bring your creative campaigns to life. This role will report to the Director of Creative Strategy.


Responsibilities:

  • Own and deliver creative strategy and marketing assets for EA SPORTS FC Mobile. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.
  • Own and understand competitive creative insights of the mobile games market as well as for new and existing EA titles that help inform data-driven creative strategies that will capture target audiences and increase market share
  • Maintain a high standard of creative asset quality and execution.
  • Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.
  • Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies
  • Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal



Qualifications:

  • Experience building UA creative for a successful mobile product or brand
  • Experience in sports marketing or passion for football (soccer)
  • Bachelor's Degree or equivalent in Marketing, Design, or related field
  • 5+ years of experience in mobile marketing creative strategy, or creative production
  • Creative-minded storyteller who can translate data into actionable campaigns
  • Experience owning and managing creative within a cross-functional team
  • Strong project management skills


Electronic Arts
我们拥有全面的游戏组合和丰富的体验,在世界各地设有分支机构,而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力,为学习和尝试提供空间,赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面,注重身体、情感、财务、职业和社区幸福感,提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境,让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况,或任何受法律保护的其他特征。我们也会遵守相关法律,考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求,为合资格的残障人士提供工作场所的便利。