Electronic Arts

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games.

EA SPORTS Publishing Organisation 

We are the EA SPORTS Publishing Organisation. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

EA SPORTS FC Franchise Marketing:

Join us as a Director, on the EA SPORTS FC Franchise Marketing team. The Franchise Marketing team partners with a cross-functional set of partners; mostly notable Studio, Commercial, Regional and Partnership teams to:

• Identify, develop and execute EA SPORTS FC marketing strategy at a franchise level and activations on a FC premium level both in and out of game globally.

• Guide all marketing beats for EA SPORTS FC from Reveal through the subsequent live service that operates 365 days a year.

• Operate as a consistent cross-functional touchpoint, ensuring all teams are driving together towards a singular long-term vision. 

• Manage our cross-functional partners and external agency support, including but not limited to day-to-day communications, briefing, and activity tracking.

What you will work on:

• You will work across EA SPORTS FC, including creating and leading franchise-wide marketing strategy in addition to FC HD marketing execution, with HD bring the product accessible via console, PC and the Companion App.  

• You will focus on not only the initial strategic product position and campaign lens but on developing campaign briefs, in both lead & supporting functions throughout the year. Translating business & consumer insights into go to market plans.  

• You will work cross functionally to develop these experiences across a number of teams to ensure we meet the KPIs associated with each. 

• You will act as a primary driver of your specific campaign beats, including status updates, identification of risks/opportunities and liaising with cross-functional partners to prepare and problem-solve against obstacles in the GTM campaign.

Who you will work with:

You will report to the Senior Director of Franchise Marketing and be part of the central team (who are based between Vancouver, Canada and London, UK). You will also closely partner with our global teams in the rest of Europe, North America and APAC, including teams such as Studio, Media, Creative, Franchise Strategy and Athlete Marketing among others.

What you’ll need to bring

• Collaboration: Share expertise and resource to help others.  Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement. 

• Adaptability: Embrace change and help others adjust.  Modify approach according to context; actively seek to become comfortable in a new environment or role. 

• Dependability: Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed.

• Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Always be proactive!

• Attention to Detail: Diligently attend to details & pursue quality in completing tasks.

• Language: Excellent English verbal & written skills

• Passion: For Sport, Culture and Lifestyle

Qualifications

• 7+ years working in a strategic marketing function at a brand or agency. Sports experience is a plus.

• Ability to manage, influence, and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives up-to-and-including SVP.

• Experience driving collaboration across Product, Commercial, Marketing and Communications teams.

• Ability to uncover and apply compelling data/insights.

• Applicants should be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

• English is the required language of work.

• Have an interest in football (soccer) and EA SPORTS FC.