Electronic Arts

The EA Digital Platform (EADP) group is the core powering the global EA ecosystem. We provide the foundation for all of EA’s incredible games and player experiences with high-level platforms like Cloud, Commerce, Data and AI, Gameplay Services, Identity and Social. By providing reusable capabilities that game teams can easily integrate into their work, we let them focus on making some of the best games in the world and creating meaningful relationships with our players. We’re behind the curtain, making it all work together. Come power the future of play with us.

The Challenge Ahead

As the gaming industry shifts towards a live service-driven model, creating an engaging Ads experience and connecting relevant brands / advertisers to players is the key to EA's success. The AdTech team within EADP's Dynamic Experience group is on a journey to build industry-leading solutions that empower e2e Ads lifecycle management workflows and performant, scalable and available services.

As a Senior Software Engineer III, you will be a key leader in scaling our video ad formats across all of EA's HD games. You will report to AdTech’s Director of Engineering.

Responsibilities:

• You will architect and build a high-performance Video Ads SDK for HD gaming platforms, including PlayStation, Xbox, Switch, and PC.

• You will champion the SDK's integration with leading game engines like Frostbite, Unreal, and Unity.

• You will cultivate strong partnerships with EA Game Studios and serve as a technical expert to drive the SDK's adoption.

• You will foster a developer community by ensuring our technology is a seamless part of their game development workflow.

Qualifications:

• 7+ years of professional experience with expert-level proficiency in C++.

• Expertise in adaptive streaming protocols (HLS, DASH) and knowledge of video codecs (H.264, VP9) for efficient HD video delivery.

• Deep understanding of at least one major game engine (Unreal Engine, Unity, or Frostbite), with a proven ability to integrate SDKs while maintaining a high frame rate in AAA games.

• Proven experience with network programming, including HTTP, RESTful APIs, and implementing robust communication protocols between the SDK and ad servers.

• Experience in building and maintaining a single SDK that works seamlessly across various platforms (PC, console, mobile).

Bonus: 

• Solid grasp of 3D graphics concepts, including rendering pipelines, shaders, textures, and materials.
• Familiarity with a game engine's rendering pipeline, asset management, and scripting systems.