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通用信息

地点：Shanghai, Shanghai, China 
角色 ID
211537
工作人员类型
Regular Employee
工作室/部门
Competitive Gaming
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

Role Overview:

We're looking for a Brand Marketing Manager to join EA's Esports Brand Marketing team. The Esports Brand Marketing team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats.

You will help develop marketing campaigns for EA's esports programs, including FC Pro Mobile, ALGS and future programs across Asia. You'll partner with senior brand leads, regional publishing teams, and creative partners to deliver campaigns that grow engagement, viewership, and fandom.

You will report to the Senior Manager, Brand Marketing - Esports.

  • This is full-time, hybrid work, with the expectation of working at one of our designated offices.


Responsibilities:


  • Help develop esports marketing campaigns that promote awareness, engagement, and retention across key markets.

  • Partner with Franchise Brand and Regional Publishing teams to localize and activate global campaigns across Asia.

  • Collaborate with internal and external creative partners to develop assets and messaging authentic to regional esports communities.

  • Manage campaign deliverables and coordination to ensure smooth execution.

  • Track campaign performance and provide insights to optimize future activations.

  • Build relationships with regional agencies, esports organizers, and platform partners to support ongoing program success.

  • Contribute to brand presentations and campaign recaps for company partners.

Qualifications:

  • 5+ years of experience in brand marketing, esports, or sports/entertainment marketing, in APAC markets.

  • Experience supporting or managing campaign execution, including creative development.

  • Experience with regional esports ecosystems and fan communities.

  • Experience gathering and interpreting performance data to inform marketing decisions.

  • Excellent collaboration, and project management skills within a global, matrixed organization.

  • Experience marketing mobile games or esports programs.

  • Fluency in Mandarin or another APAC language.

  • Relationships with agencies, broadcasters, or esports partners in the region.

  • Familiarity with EA SPORTS FC or other football game franchises.



Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。