跳到内容

通用信息

地点：Vancouver, British Columbia, Canada 
  • 地点: Orlando
  • 州: Florida
  • 国家/地区: United States of America


角色 ID
212769
工作人员类型
Regular Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

Description & Requirements

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

Audience Lead

Vancouver

Role Overview

The Audience Lead is an important member of EA's Global Paid Media Strategy team. Reporting into the Media Data, AI, & Technology manager, you will help build the audience foundation required for paid media activation and measurement. You will shape EA's 1st-party audience strategy to support scaled, privacy-safe reach, cross-portfolio audience orchestration, and incremental lift analysis. You will also develop audience-driven insights that inform growth media planning. This is a hybrid role, with 3 days a week in office. 

The Audience Lead focuses on audience discovery, signal strategy, governance, and the delivery of 1st-party data to media partners. You will operate at the intersection of media strategy, analytics, and technology, ensuring audience systems, data quality, and frameworks directly support EA's growth media goals across franchises and global regions.

Responsibilities

Growth-Focused Audience Strategy & Stewardship

  • Support audience discovery, segmentation, sizing, and persona-based planning to inform campaign strategy and efficient media channel selection.
  • Manage the delivery of 1st-party data segments to media partners.
  • Oversee standardised audience taxonomies and documentation to improve campaign clarity, cross-region comparability, and acts as a source of truth.
  • You will manage clean room integrations to unlock for teams the following cross-title audience analysis, incremental reach insights, upper-funnel modelling inputs, privacy-safe audience matching with partners.
  • Collaborate with Legal & Privacy to maintain compliant growth-media data use cases.
  • Translate clean room outputs into strategic audience insights used in briefs, planning cycles, and media recommendations.

Qualifications

  • You have 5+ years experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech.
  • You understand how to use 1st-party data for audience segmentation, campaign planning, & waterfall strategies.
  • Familiarity with self-service media buying platforms is important. These platforms include Meta, Google, TikTok, Snap, X, Amazon Ads, or Reddit. Additional experience with 1P data uploads and clean rooms is welcome. This includes partners such as InfoSum, Snowflake, Liveramp, or any other DMP/CDP solutions.
  • Familiarity with data warehouses & writing SQL in Google BigQuery, Snowflake or other systems.
  • Working knowledge of Looker Enterprise or similar BI reporting tools.
  • Familiarity with global data privacy laws and governance.


Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。