Lead Creative Analytics

Workplace Type: Hybrid (Vancouver or Austin)
Reporting Line: Director, Franchise Marketing Analytics

Department

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on business operations, fan intelligence, and technology solutions. Within this group, the Fan Intelligence team delivers insights that deepen understanding of player behavior, audience trends, and engagement across EA’s portfolio. We partner with franchise and marketing teams to connect audience insights with content and creative performance.

Impact

You will lead creative analytics strategy that connects fan behavior with content performance, influencing marketing decisions, creative investment, and measurement standards across franchises.

Responsibilities

• Lead creative analytics strategy across player, media, and social datasets.
• Define measurement frameworks for creative performance across campaigns, trailers, and creator content.
• Establish scalable dashboards, reporting standards, and self-service analytics solutions.
• Translate audience and content data into strategic recommendations for senior partners.
• Guide franchise teams on creative strategy, media investment, and content planning.
• Lead cross-functional analytics initiatives that embed measurement into creative and campaign workflows.
• Mentor analysts and promote analytics best practices across the organization.

Required Qualifications

• Bachelor's degree in STEM, Economics, or a related field.
• 6+ years of analytics experience in marketing, media, product analytics, or consumer insights.
• Advanced SQL skills across multiple data sources.
• Experience with statistical modeling, experimentation, and causal analysis.
• Experience using R or Python for advanced analytics and modeling.

Core Skills and Experience

• Experience leading creative, marketing, or audience measurement initiatives.
• Expertise in data visualization, dashboard strategy, and executive reporting.
• Experience designing media measurement and experimentation frameworks.
• Experience influencing strategic decisions through data and executive storytelling.
• Experience leading cross-functional initiatives across global teams.
• Experience mentoring analysts or providing technical leadership.