Electronic Arts

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO (Chief Experience Officer) is at the forefront of EA’s transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA’s global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.

As a Director, CRM Engineering, reporting to the Sr. Director of Engineering, you will build and lead a high-performing engineering team focused on leveraging Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. This role is central to realizing EA’s ambition of meeting players where they are with personalized, data-driven experiences that scale across regions and channels. You will also drive initiatives that apply GenAI to internal tooling, enabling developer efficiency across CRM Engineering.

Responsibilities

• Build, mentor, and lead an AI-first engineering team focused on marketing content workflows, localization, and automation.

• Design scalable systems for creative generation, enabling dynamic, real-time messaging across channels.

• Accelerate the development of omni-channel content workflows to support web, email, and in-game marketing use cases.

• Partner with Product, Marketing, Data Science, and Engineering peers to align GenAI innovation with CRM strategy.

• Integrate with existing MarTech platforms and CRM tools to expand self-service capabilities for campaign creation.

• Contribute to closed-loop reporting, measuring effectiveness of marketing recommendations and ML solutions, iterating based on KPIs.

• Collaborate with broader EA technical stakeholders to ensure infrastructure alignment and deliver end-to-end solutions.

Qualifications

• 10+ years in software engineering, with at least 4+ years leading high-performing teams

• Experience building scaled products (>100M users) with global reach

• Experience building large data solutions focused on individual customer behavior

• Experience with shipping production code utilizing LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Copilot)

• Familiarity with CRM and MarTech platforms (Salesforce Marketing Cloud, Adobe Experience Platform etc.)

• Strong ability to partner across cross-functional teams, including product, commercial, marketing, and platform.

• Demonstrated excellence in written and verbal communication

• Comfortable managing and working with distributed/remote teams

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.