Senior Manager, Athlete Marketing - EA SPORTS - 208805 - Electronic Arts

General Information

Locations: Orlando, Florida, United States of America

Role ID

208805

Worker Type

Regular Employee

Studio/Department

Marketing

Flexible Work Arrangement

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS is looking for a Senior Manager of Athlete Marketing to lead and execute athlete-driven programs for Madden NFL, EA SPORTS College Football, NFL, and UFC. This role is designed for a strategic, creative, and relationship-driven leader with experience connecting athletes with brands, products and fanbases, and creating joint value to help drive growth for EA SPORTS and franchise brands.

The Role:

As a Senior Manager, Athlete Marketing, you will identify, managing, and activating athlete partnerships that promote our North American EA SPORTS franchises. You will work directly with top athletes, their teams and representation, bringing their influence to life through marketing campaigns, activations, and social content that resonates with sports fans and the gaming community.

We ask that you understand sports culture, athlete marketing, and content creation—and the ability to navigate relationships in the fast-paced world of professional and collegiate football, professional hockey, and UFC fighting.

You will be based in Orlando, FL.

What You’ll Do:

Athlete Strategy & Relationship Management

Connect athletes to our EA SPORTS franchise goals and marketing programs for Madden NFL, College Football, NHL, and UFC developing and executing high-impact programs supporting our goals.
Build and maintain strong relationships with athletes and their teams, briefing them on our plans, aligning on what success is for EA SPORTS and for the athletes, ensuring seamless collaboration and long-term partnerships.
Shape and manage EA SPORTS’ North American franchise athlete portfolio, identifying top talent and emerging stars to serve as brand ambassadors and more.
Collaborate with Franchise Marketing & Activation teams to define important athlete partnerships opportunities and activation needs, and Business Development, Business Affairs, and Legal to ensure optimal rights and agreements.
Partner across other EA SPORTS athlete marketing leaders and teams to progress our practices, and identify cross-sport and portfolio-level engagement opportunities that EA SPORTS can uniquely offer.
Influence and operate in a multi-functional environment, including direct reports, external agency partners, and internal functional partners.

Athlete Content & Activation Execution

Create concepts and partner with teams to build athlete-driven content and campaigns that promote excitement and deepen engagement with our games.
Partner with athletes and teams to ensure maximum joint value and storytelling opportunities for athletes and EA SPORTS.
Partner with our teams (Brand & Franchise Marketing, Social, Creative, Communications and Activation) to execute seamless activations, ensuring athletes are integrated into broader marketing efforts.
Manage athlete logistics for events, content shoots, and appearances, including travel, scheduling, and on-site execution.

Performance Measurement & Growth

Develop and implement data-driven approaches to track the success of athlete programs, ensuring measurable impact on engagement, brand awareness, and business growth.
Improve athlete partnership ROI by refining activation strategies based on performance insights.

What We’re Looking For:

7+ years of experience in athlete marketing, sports partnerships, or brand marketing—preferably within the sports, entertainment, or gaming industries.
Experience creating and executing impactful athlete marketing programs that grow fan engagement and brand growth.
Deep relationships within the North American sports market, with athletes and their representation, and sports marketing professionals.
Experience developing engaging, athlete-led content across social, digital, and traditional media.
Expertise activation planning, ensuring seamless execution of athlete engagement and brand collaborations.
Experience with American Football, hockey, and UFC culture, trends, and storytelling opportunities.
Willingness to travel for athlete engagements, events, and activations.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.