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通用信息

地点:Orlando, Florida, United States of America 
角色 ID
208805
工作人员类型
Regular Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验,激励世界各地的玩家和粉丝。在这里,每个人都是故事的主角。活跃社群,畅联全球。这里充满创造力,鼓励新观点,注重好创意。这是一支人人都能让游戏成为现实的团队。

EA SPORTS is looking for a Senior Manager of Athlete Marketing to lead and execute athlete-driven programs for Madden NFL, EA SPORTS College Football, NFL, and UFC. This role is designed for a strategic, creative, and relationship-driven leader with experience connecting athletes with brands, products and fanbases, and creating joint value to help drive growth for EA SPORTS and franchise brands.

The Role:

As a Senior Manager, Athlete Marketing, you will identify, managing, and activating athlete partnerships that promote our North American EA SPORTS franchises. You will work directly with top athletes, their teams and representation, bringing their influence to life through marketing campaigns, activations, and social content that resonates with sports fans and the gaming community.

We ask that you understand sports culture, athlete marketing, and content creation—and the ability to navigate relationships in the fast-paced world of professional and collegiate football, professional hockey, and UFC fighting.

You will be based in Orlando, FL.

What You’ll Do:

Athlete Strategy & Relationship Management

  • Connect athletes to our EA SPORTS franchise goals and marketing programs for Madden NFL, College Football, NHL, and UFC developing and executing high-impact programs supporting our goals.

  • Build and maintain strong relationships with athletes and their teamsbriefing them on our plans, aligning on what success is for EA SPORTS and for the athletes, ensuring seamless collaboration and long-term partnerships.

  • Shape and manage EA SPORTS’ North American franchise athlete portfolio, identifying top talent and emerging stars to serve as brand ambassadors and more.

  • Collaborate with Franchise Marketing & Activation teams to define important athlete partnerships opportunities and activation needs, and Business Development, Business Affairs, and Legal to ensure optimal rights and agreements.

  • Partner across other EA SPORTS athlete marketing leaders and teams to progress our practices, and identify cross-sport and portfolio-level engagement opportunities that EA SPORTS can uniquely offer.

  • Influence and operate in a multi-functional environment, including direct reports, external agency partners, and internal functional partners.

Athlete Content & Activation Execution

  • Create concepts and partner with teams to build athlete-driven content and campaigns that promote excitement and deepen engagement with our games.

  • Partner with athletes and teams to ensure maximum joint value and storytelling opportunities for athletes and EA SPORTS.

  • Partner with our teams (Brand & Franchise Marketing, Social, Creative, Communications and Activation) to execute seamless activations, ensuring athletes are integrated into broader marketing efforts.

  • Manage athlete logistics for events, content shoots, and appearances, including travel, scheduling, and on-site execution.

Performance Measurement & Growth

  • Develop and implement data-driven approaches to track the success of athlete programs, ensuring measurable impact on engagement, brand awareness, and business growth.

  • Improve athlete partnership ROI by refining activation strategies based on performance insights.

What We’re Looking For:

  • 7+ years of experience in athlete marketing, sports partnerships, or brand marketing—preferably within the sports, entertainment, or gaming industries.

  • Experience creating and executing impactful athlete marketing programs that grow fan engagement and brand growth.

  • Deep relationships within the North American sports market, with athletes and their representation, and sports marketing professionals.

  • Experience developing engaging, athlete-led content across social, digital, and traditional media.

  • Expertise activation planning, ensuring seamless execution of athlete engagement and brand collaborations.

  • Experience with American Football, hockey, and UFC culture, trends, and storytelling opportunities.

  • Willingness to travel for athlete engagements, events, and activations.



Electronic Arts
我们拥有全面的游戏组合和丰富的体验,在世界各地设有分支机构,而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力,为学习和尝试提供空间,赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面,注重身体、情感、财务、职业和社区幸福感,提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境,让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况,或任何受法律保护的其他特征。我们也会遵守相关法律,考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求,为合资格的残障人士提供工作场所的便利。