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Description & Requirements
The Sr. Manager, Social Analytics role is a critical role within our Fan Intelligence organization, which is part of EA’s broader Experiences organization.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
The Channel Analytics team is responsible for delivering attributable ROI measurement, in-channel optimization opportunities, and insight-driven analyses with strategic business context. The Sr. Manager, Social Analytics will be responsible for leading a highly-proficient team in delivering insights and measurement on owned and earned social activations.
As the Social Analytics Sr. Manager, you will:
Oversee a team of social analytics managers, strategically aligned to support EA’s Entertainment and Sports brands
Define and drive the strategic vision, goals, roadmap for your team, aligning priorities and deliverables with broader business objectives
Lead the development of robust measurement frameworks that provide attributable ROI measurement for our owned social and community engagement channels
Design and implement learning agendas with test frameworks, hypotheses, and KPIs to answer business-critical questions
Deliver and bring stakeholder visibility to impactful analyses that surface ROI opportunities and strategic recommendations
Partner closely with Franchise Analytics to bring channel-level depth and expertise to Marketing Mix Model results (MMM)
Translate MMM results into actionable insights and optimizations to maximize performance of our social and community activations
Cultivate strong relationships with our Integrated Communications teams, to align on evolving stakeholder needs and business priorities
Identify, onboard, and implement new measurement and analytics tools that enhance ROI tracking
Lead the management of and serve as a business stakeholder for our Social Analytics tools
Champion your team’s impact with cross-functional stakeholders and drive organizational influence as a core member of our leadership team
Qualifications:
Experience:
8-10+ years of experience in social marketing analytics, with a track record of driving measurable business impact
Minimum 3-5 years experience managing a team of direct reports
Expertise in measurement and attribution methodologies across a wide range of digital channels including owned social and gaming community channels (ie Discord, Twitch)
Experience with with social analytics platforms (ie Sprout Social, Tubular) and tracking ROI on owned marketing channels
Proficient in SQL queries and working with API connections to extract and manipulate data
Comfortable working across timezones with flexibility to accommodate teams that are distributed globally
Ability to navigate highly matrixed organizations with multiple stakeholders
Soft skills:
Familiarity and interest with EA game franchises
A passion for using data and quantitative methods to inform and influence decision-making
Excellent communicator with the ability to drive influence amongst multiple stakeholders
A proactive thought starter who can identify and solve for unique challenges
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.