Electronic Arts

Key Responsibilities

•    You will work with Korea marcomms lead, Korea and Asia /Global CFX team including commercial, brand marketing and franchise team, Establish important marketing beats to meet business and brand expectation

•    You will be the first contact point person and manage day-to-day communication for EA title(s)/product(s), Ensure the GTM planning and activation excellence 

•    You will track, assess campaign performance and reporting to relevant partners

•    Manage brand and campaign asset approvals development

•    You will work with Korea Marcomm Lead and build prioritized culturalized campaign development for EA games label for the launch, holiday, new update season

•    You will work with global brand and APAC marketing team to ensure best marcom activation

•    Partnership with EA global and localization team to create assets and and management

•    You will work support Korea Marcomm lead, to develop partnership with brand, platform, media partners in Korea to find best-touch points

•    You will manage multiple marketing agencies - creative, event, media, PR, influencer, community

•    You will manage important performance metrics in relate to use acquisition, engagement and revenue

Skill Requirements

•    Bachelor's degree and equivalent 5+ years of practical relevant experience in digital marketing/ gaming / Tech / global brand

•    Experience of creative campaign ideas and editorial development experience

•    Experience developing insights from players and market

•    Experiences manage agency, Attention to detail for negotiation and fluent execution

•    Experience manage social media, community channels and influencer marketing

•    Experience Measurements of Marketing performance for multi-products

•    Language proficiency in Korean and English

Preferred Skills

•    Passion for Football, EA game, Creative, player first mindset

•    Problem solving mindset - Efficient collaboration with multiple partners from development, brand and marketing team and external partners for players

•    Prioritizing skills of live service marketing planning - understanding of live service strategy and capturing player insights from the previous campaign/cases