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Associate Director, UX Design - EA SPORTS™ NHL
EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.
EA SPORTS NHL has revolutionized sports gaming for millions of players worldwide. We’ve pioneered award-winning creative technology and experiences to connect players to the speed, skill, and heart of the NHL.
Are you a UX leader who values pushing boundaries and shaping the future of interactive sports experiences? EA SPORTS NHL is looking for a creative UX leader to lead world-class design across our franchise.Join us in shaping one of the most beloved sports gaming franchises in the industry by creating intuitive, immersive, player-first experiences alongside a high-performance design team.
You will report to the Art Director and work Hybrid remote/in-office at our Vancouver studio.
What You'll Do:
- Lead and evolve the end-to-end UX strategy for the EA SPORTS NHL franchise with us.
- Champion a player-first mindset, using design thinking to create intuitive, emotive experiences together.
- You employ quick sketches to interactive prototypes—delivering solutions grounded in technical realities.
- Collaborate with game designers, artists, engineers, and producers to embed UX in every part of our development process.
- Promote UX excellence through hands-on design, feature ownership, and iteration from concept to live product.
- Share our vision through storytelling and UX methods that inspire and align teams with diverse teams.
- Turn research into action, ensuring testing, analytics, and player feedback shape UX improvements.
Qualifications:
- Experience with UX and an understanding of usability, human factors, and interaction design.
- 5+ years of hands-on UX experience within console gaming or digital products with complex user flows and microtransactions.
- A thoughtful, strategic mind—you don't just design, you advocate for the player.
- Mastery of UX tools like Figma, Axure, Adobe Creative Suite, and wireframing/prototyping techniques.
- You can articulate UX concepts and inspire others with your vision.
- A portfolio showcasing UX leadership and design solutions that promote engagement, retention, and delight.
- Experience with gaming and sports—bonus points if you understand what makes NHL fans tick.
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